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Predictions 2025: GenAI Reality Bites Back For Software Developers

Forrester IT

Find out what’s in store for software developers in our 2025 predictions for software development. AI assistants are only the beginning of the generative AI software development revolution.

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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester IT

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443
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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester IT

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Budget 416
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Predictions 2025: A Year Of Reckoning For Enterprise Application Vendors

Forrester IT

After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.

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How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Gearing up for 2025 annual planning? Our latest eBook from the Operators Guild is your ultimate guide. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community.

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Predictions 2025: Tech Leaders Chase High Performance

Forrester IT

After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.

Strategy 369
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Predictions 2025: Tech Spending Will Surge, But Can AI Deliver On Its Promises For Insurance In 2025?

Forrester IT

AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.

Insurance 395