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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester IT

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

Budget 416
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester IT

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443
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European Leaders: Align Budget Planning To Accelerate Performance In 2025

Forrester IT

Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

Budget 284
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Align Budget Planning To Accelerate Performance In 2025

Forrester IT

Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI. Business and technology leaders are gearing up to spend in the coming year.

Budget 497
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How Top Tech CFOs Solve Annual Planning’s Biggest Challenges

Gearing up for 2025 annual planning? Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments. Our latest eBook from the Operators Guild is your ultimate guide. Download now to sharpen your annual planning skills.

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Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets

Forrester IT

Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.

Budget 273
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Make The Right Tech Budget Decisions Now To Succeed With AI In 2025

Forrester IT

Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.

Budget 273