Retailer REI launches programs to invest in startup founders of color selling outdoor gear
GeekWire
OCTOBER 28, 2021
REI has set a 2030 goal of adding at least 200 new brands to its lineup that are owned or led by people of color. In an effort to sell more goods from companies run by people of color, outdoor retailer REI is launching a program to support diverse entrepreneurs producing gear for camping, hiking, biking, skiing and related activities.
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