article thumbnail

Unlocking the Power of Adobe Services: Forrester’s Overview of 27 Providers

Forrester IT

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

Adobe 433
article thumbnail

Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Forrester IT

This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. Adobe Creative Cloud has posted impressive results during the pandemic, […].

Adobe 459
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adobe Wants To Make 3D An (Augmented) Reality

Forrester IT

Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. And they’re right.

Adobe 438
article thumbnail

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester IT

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

Adobe 378
article thumbnail

Content, Experiences Key Focuses At Adobe Summit

Forrester IT

At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.

Adobe 359
article thumbnail

Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Forrester IT

Adobe has agreed to acquire Marketo for $4.75 The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 I am still catching my breath. billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that helping […].

Adobe 368
article thumbnail

Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

Forrester IT

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. As the first step, […].

Adobe 343