Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation
Forrester IT
MARCH 18, 2017
Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo's digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted. Adobe has built out its offering to include DAM, web content management (WCM), analytics and other capabilities.
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