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Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Forrester IT

This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. Adobe Creative Cloud has posted impressive results during the pandemic, […].

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Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Forrester IT

Adobe has agreed to acquire Marketo for $4.75 The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 I am still catching my breath. billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that helping […].

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Working with PDF files on Linux

Network World

The PDF (portable document format) standard was created in the 1990s by Adobe cofounder John Warnock to make it possible for people to share reliably formatted documents across a wide range of platforms. It became an open ISO standard in 2015. Today, you can save documents as PDF files from many applications (e.g., using a PDF editor).

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Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester IT

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

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Snowflake Blasts into the Cloud Wars Top 10, Replacing #10 Adobe

CTOvision

Despite having annual revenue of well under $600 million, high-growth superstar Snowflake has forced its way into the Cloud Wars Top 10 by seizing the data-cloud position that all the major cloud players missed and are now eager to claim. Snowflake replaces #10 Adobe on my weekly Cloud Wars Top 10 rankings.

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Adobe brings first-party commerce data to customer data platform

CIO Business Intelligence

In a bid to cater to enterprise efforts to improve customer experience and drive hyperpersonalization, Adobe is integrating its Adobe Commerce suite, formerly known as Magento, with its Real-Time Customer Data Platform (CDP). Adobe this week also released its HIPAA-compliant, Real-Time CDP with Healthcare Shield.

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Oracle adds AI capabilities to its Fusion Cloud CX

CIO Business Intelligence

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. In May 2022, Oracle integrated its Customer Data Platform into its service software inside Cloud CX. Cloud Computing, Oracle

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