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Who is the Pioneering AI Leader Every Innovative CIO Should Watch for CX?

Social, Agile and Transformation

Adobe is an AI leader in CX, The post Who is the Pioneering AI Leader Every Innovative CIO Should Watch for CX? Sacolick reviews advanced tools for enhancing CX, warns about GenAI's productivity trap, and encourages businesses to focus on creativity. Successful transformation requires strong leadership and collaboration between CIOs and CMOs.

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Adobe Summit 2018: Unleash The Experience Makers!

Forrester IT

“Make experience your business,” Adobe’s rallying cry, is timely. As a former marketer now analyst covering social networks, online communities, user-generated content (UGC), and ratings and reviews, I encourage B2C marketers to create customer-driven experiences corresponding to specific audience […]

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How Norma Group standardizes its global IT

CIO Business Intelligence

Furthermore, the introduction of cloud software such as BIC Process Designer and Adobe Commerce has optimized processes globally, in terms of the Cloud First balance sheet. And the Lithia Springs production site in Georgia was converted to a serverless environment, which reduced costs and improved the company’s carbon footprint.

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How smaller businesses can reimagine brand building with generative AI

CIO Business Intelligence

GenAI tools can help businesses research topics for email campaigns, social media posts or blogs, using search data and social media trends to find relevant and engaging angles, tailored to their customers’ interests. For example, it can help generate ideas for brand-building content and optimise marketing campaigns.

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Adobe launches Photoshop Camera, a free app with tons of elaborate face filters

The Verge

Image: Adobe. Adobe is launching a new app today called Photoshop Camera that’s filled with a bunch of very elaborate filters that can change your face and the world around you. Adobe launched a preview of the app in November. Some others — like the food filter — seem to just be bland color filters without much special going on.

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What is a customer data platform? A unified customer database

CIO Business Intelligence

Marketing cloud CDPs: These platforms work with established marketing CRM and email service provider (ESP) tools such as those offered by SAP, Adobe, Salesforce, Microsoft, Oracle, etc. Adobe Experience Platform. Adobe Experience Platform is the CDP offering of the Adobe Marketing Cloud.

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Adobe Creative Cloud Express allows non-designers to create professional multimedia content

TechSpot

Adobe's Creative Cloud Express is a new creative app that aims to simplify creating multimedia content, making it an attractive solution for small businesses, students, influencers and social media managers. Adobe's new app enables users to create compelling marketing materials through drag-and-drop and a few clicks.

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