Forrester IT

AUGUST 22, 2023

Marketers: Re-consider your cost-saving ambitions for AI advertising content development. District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that U.S.

Advertising 367

Advertising Development B2C 367

IT Toolbox

DECEMBER 18, 2023

Discover why advertisers are shifting their focus away from Google. The post Is Advertisers’ Trust in Google Irrevocably Broken? appeared first on Spiceworks.

Advertising 299

Advertising Google 299

Forrester IT

OCTOBER 28, 2021

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Advertising 370

Advertising Media Retail 370

Forrester IT

APRIL 4, 2024

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market. In our new US ad spending forecast covering 2023 to 2028, we examine trends impacting […]

Advertising 295

Advertising Trends B2C Social 295

IT Toolbox

OCTOBER 10, 2023

Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand Trackable CTV appeared first on Spiceworks.

Advertising 264

Advertising 264

IT Toolbox

JUNE 20, 2023

Discover why brands must prioritize total experience (TX) instead of just relying on advertising. The post How Total Experience Can Benefit Advertising Campaigns appeared first on Spiceworks.

Advertising 264

Advertising 264

IT Toolbox

MAY 17, 2023

Learn how advertisers are leveraging generative AI to create unique campaigns. The post Generative AI’s Potential & Pitfalls For Advertising Campaigns appeared first on Spiceworks.

Advertising 264

Advertising Artificial Intelligence 264

Information Week

NOVEMBER 11, 2020

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits.

Advertising 454

Advertising Enterprise Enterprise 454

IT Toolbox

AUGUST 8, 2024

Elon Musk has filed a lawsuit against GARM, a coalition of major advertisers, accusing them of conspiring with brands to dissuade them from spending money on X. The post X Sues Advertising Coalition, GARM for “Boycotting” the Platform appeared first on Spiceworks Inc.

Advertising 266

Advertising Social Media 266

IT Toolbox

JULY 6, 2023

The post Canada Halts Advertisements on Facebook and Instagram appeared first on Spiceworks. The fight between Meta and the Canadian government escalated as Meta removed Canadian news links from its platforms.

Advertising 264

Advertising Government 264

IT Toolbox

SEPTEMBER 21, 2023

The post Embracing Change: Recruitment Advertising in Action appeared first on Spiceworks. Learn how to engage candidates effectively and communicate your unique employer brand.

Advertising 264

Advertising How To 264

IT Toolbox

JANUARY 9, 2024

Are you prepared for the future of digital advertising? The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Discover trends that will shape the industry in 2024 and beyond.

Advertising 259

Advertising Media Data Trends 259

IT Toolbox

JUNE 29, 2023

This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion Rates? appeared first on Spiceworks.

Advertising 262

Advertising Industry Company 262

Forrester IT

JUNE 19, 2024

Oracle announced last week it is exiting the advertising business and sunsetting its adtech by September 30. While the announcement isn’t surprising given its massive layoff in 2022 of teams supporting Oracle Advertising, the speed of Oracle Advertising’s demise is shocking.

Oracle 210

Oracle Advertising Case Study Study 210

IT Toolbox

OCTOBER 18, 2023

The post 84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising appeared first on Spiceworks. According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.

Advertising 277

Advertising Enterprise Enterprise 277

IT Toolbox

AUGUST 19, 2024

A bipartisan group of US Congress members has asked Meta CEO Mark Zuckerberg for explanations on advertisements for the sale of illegal drugs on Instagram and Facebook. The post US Lawmakers Question Meta Over Reports of Illicit Drug Advertising appeared first on Spiceworks Inc.

Advertising 236

Advertising Report Media Social 236

Forrester IT

MARCH 5, 2024

It’s Super Tuesday here in the U.S, where the largest number of states will be holding Presidential primaries or caucuses. By tomorrow, the two party’s Presidential nominees will likely have secured their top spots, kicking off the scene for the race to November 5. election cycles have been a spectacle in the past few […]

Advertising 395

Advertising Security B2C 395

IT Toolbox

AUGUST 15, 2023

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

Advertising 245

Advertising Google Meeting Industry 245

Tech Republic Security

OCTOBER 29, 2024

Malvertising is a shortened mash-up of “malicious advertising.” These malicious ads are difficult to detect, and are served to internet users using legitimate advertising networks and publishing platforms, such as the Google Search Network.

Advertising 224

Advertising Internet Network Google 224

Forrester IT

MAY 10, 2023

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

Advertising 358

Advertising Trends Media Social 358

Network World

FEBRUARY 10, 2025

In addition to making sure customer networks, software and services are working as advertised, a key part of CX is to grow customer retention and bolster hardware and software sales. Ciscos CX group provides customer product lifecycle management services and aims to ensure that customers get what they want out of their technology purchases.

Advertising 374

Advertising Applications Enterprise Enterprise 374

CIO Business Intelligence

JANUARY 23, 2024

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services. The FTC voted 3-0 to issue this order against Intuit.

Advertising 245

Advertising Software Software Financial 245

Forrester IT

MAY 7, 2024

AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example, […]

Advertising 293

Advertising Energy Meeting Examples 293

CIO Business Intelligence

NOVEMBER 25, 2024

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. Ng suggests the need for greater transparency in the publication of job advertisements and possible regulations to limit this practice.

Advertising 290

Advertising Analysis Survey Research 290

Forrester IT

JULY 22, 2024

After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. It’s not […]

Google 468

Google B2C Advertising Survey 468

Forrester IT

NOVEMBER 4, 2024

Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.

Advertising 367

Advertising Retail B2C Trends 367

Information Week

OCTOBER 1, 2024

But what does that mean to Google's search revenues, advertisers, and web publishers downstream? Overviews is Google's answer to search competitors like Perplexity AI. Here's what we found.

Google 468

Google Advertising 468

Tech Republic Security

NOVEMBER 22, 2023

Atomic Stealer malware advertises itself through ClearFake browser updates disguised as Google's Chrome and Apple’s Safari.

Malware 494

Malware Advertising Google Apple 494

Forrester IT

OCTOBER 27, 2023

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Mobile 396

Mobile Advertising Microsoft B2C 396

Forrester IT

FEBRUARY 1, 2022

Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.

B2B 369

B2B Advertising 369

Forrester IT

FEBRUARY 6, 2024

As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase. In hindsight, this year’s answer is clearer, with audience numbers forecasted to exceed the record of 115 […]

Advertising 259

Advertising Media B2C Strategy 259

Forrester IT

MAY 8, 2020

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Advertising 507

Advertising Budget Media Development 507

Forrester IT

FEBRUARY 22, 2024

Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. The human […]

Advertising 434

Advertising Media Research Development 434

Forrester IT

JANUARY 25, 2023

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. of every dollar spent using Google’s advertising technology. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30

Google 369

Google Advertising Company B2C 369

Forrester IT

APRIL 26, 2024

Google just announced its THIRD delay to axing third-party cookies in Chrome, blaming regulatory hang-ups and a vague lack of industry readiness. We’ve been here before, and it’s not surprising that Google continues to drag its feet: According to Google’s 2023 10K, revenue from ads comprises over 75% of the company’s overall revenue.

Advertising 243

Advertising Google Industry B2C 243