Forrester IT

JANUARY 24, 2019

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not.

Advertising 358

Advertising Artificial Intelligence Video B2C 358

Forrester IT

DECEMBER 20, 2019

Brands and agencies have always placed creativity at the heart of advertising. For those reasons, CMOs are starting to apply artificial intelligence to digital media buying, campaign automation, or marketing mix optimization.

Artificial Intelligence 317

Artificial Intelligence Advertising Media B2C 317

Forrester IT

FEBRUARY 21, 2020

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

Advertising 348

Advertising Mobile Video Artificial Intelligence 348

Forrester IT

JUNE 1, 2023

Two arguments have emerged that defend or denounce artificial intelligence. (1) The controversy over AI is settling in the world of marketing and creativity. 1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI. (2)

Artificial Intelligence 195

Artificial Intelligence Advertising B2C 195

Forrester IT

APRIL 5, 2018

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them.

Strategy 223

Strategy Advertising Artificial Intelligence B2C 223

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130

B2B Data B2C IBM 130

CIO Business Intelligence

JANUARY 16, 2025

2024 B2C 14.3% . (first-party data ) , . 2024 2 3 395 2024 CMO , 1/4 . AI . CMO AI AI . AI . . , 2022 . 2023 12.3% 2% . . Substack), (Patreon), (Discord) .

B2C 147

B2C Apple Google Data 147