Inclusive Advertising Requires A Process, Not Just People
Forrester IT
JULY 11, 2023
While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices.
White House brands BGP routing a ‘national security concern’ as it unveils reform roadmap
Network World
SEPTEMBER 4, 2024
Or take the June 2019 incident in which a small ISP in Pennsylvania inadvertently started “advertising” BGP routes which appeared to be a good way to reach Amazon and Cloudflare. The underlying problem was that BGP had no way to verify which networks are allowed to advertise which address blocks.
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Fix for BGP routing insecurity ‘plagued by software vulnerabilities’ of its own, researchers find
Network World
OCTOBER 2, 2024
Attack surface The underlying problem with the BGP protocol upon which internet routing today depends is that it was designed without what the authors describe as “cryptographic authentication of announcements.” Under BGP, there is no way to authenticate routing changes.
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FCC proposes BGP security measures
Network World
MAY 17, 2024
The absence of security and authentication controls in early drafts makes it challenging to verify the legitimacy of route operations, leaving networks vulnerable to unauthorized route advertisements. The current version, BGP4, was published as RFC 4271 in January 2006, although other RFCs have proposed updates enhancements since.
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BGP: What is border gateway protocol, and how does it work?
Network World
MAY 17, 2024
BGP routers at the edge of AS networks advertise to their peers the prefixes of IP addresses that they can deliver traffic to. These advertisements are made regularly through network-prefix announcements that are used to update each router’s routing table. Exploits of BGP have been around for years.
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Hottest selling product on the darknet: Hacked GenAI accounts
Network World
JULY 31, 2024
Cybercriminals are advertising the credentials on popular Russian Underground Markets, which specialize in everything from malware to infostealers to crypters,” said eSentire researchers in the report. “The Hackers are selling usernames and passwords of approximately 400 individual GenAI accounts per day, according to an eSentire study.
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Customer Communities Are Buzzing, But Should Your Brand Invest In One?
Forrester IT
DECEMBER 16, 2019
Marketers want to build authentic and lasting relationships with customers who are more and more likely to experiment and less and less likely to trust traditional advertising. This year, we’ve seen an uptick in client and industry interest in customer communities.
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195 Gillette’s Path Forward With “We Believe”: Own The Controversy
Forrester IT
JANUARY 18, 2019
My first piece of advice was: If you aren’t authentic […]. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented.
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The impact of influencer marketing on brand awareness
Dataconomy
JANUARY 16, 2025
Their ability to connect authentically with followers makes them a powerful tool for increasing brand visibility and driving engagement. For modern business owners, influencer marketing is crucial as it offers authentic ways to reach target audiences, particularly on social media platforms like Instagram, TikTok, and YouTube.
TikTok is full of shady secret advertisements
Vox
JULY 11, 2022
All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. Instagram has been dealing with it for years, giving brands plenty of time to figure out influencer advertising strategies before TikTok came along. Many didn’t.
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Over 600,000 users exposed in Chrome hack: Are you one of them?
Dataconomy
DECEMBER 30, 2024
Google Chrome two-factor authentication vulnerability As the Cyberhaven breach unfolded, it revealed significant vulnerabilities, including the potential for hackers to bypass two-factor authentication protections. Cyberhaven confirmed that the attack specifically targeted logins to social media advertising and AI platforms.
CIOs must address IT’s perceived value problem
CIO Business Intelligence
SEPTEMBER 3, 2024
The most famous and defining quote in marketing is attributed to department store pioneer John Wanamaker: “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Every year at the Super Bowl we are reminded of advertising’s unique ability to make money disappear. Vince Kellen, Ph.D.,
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Where Web 3.0 is taking the software industry
CIO Business Intelligence
JUNE 24, 2022
BAT is part of a proposed solution to the inadequacies of digital advertising. It is used as the medium of exchange between users and advertisers in the Brave browser. If so, the current approach to authentication will look a bit medieval by comparison. Here, blockchain is being leveraged for its secure, anonymous nature.
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How the ‘diversity hire’ accusation and other barriers remain for Black women in tech
CIO Business Intelligence
FEBRUARY 7, 2023
IT is stereotypically seen as a career option for white male geeks, so I believe how we advertise roles and the language we use will attract Black women,” she says. The importance of genuine role modelling, sponsorship, allyship Role modelling is critical, says Wright, but it must be done authentically to yield results.
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Twitter Fined $150 Million for Misuse of 2FA User Data
SecureWorld News
MAY 26, 2022
Federal Trade Commission (FTC) and the Department of Justice (DOJ) charged Twitter with a $150 million penalty for " deceptively using account security data for targeted advertising.". Twitter sells 2FA information to advertisers.
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Kaiser Permanente Discloses Data Breach Impacting 13.4 Million People
SecureWorld News
APRIL 29, 2024
Information collected by online trackers is often shared with an extensive network of marketers, advertisers, and data brokers. Once shared, advertisers have used this information to target ads at users for complimentary products (based on health data); this has happened multiple times in the past few years, including at GoodRx.
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Facebook will start verifying the identities of accounts that keep going viral
The Verge
MAY 28, 2020
Facebook hopes this will ensure users are seeing more authentic posts from people, instead of ones from bots or users concealing their identity. Facebook will now require people behind individual profiles with “high reach” to verify their identity, the company announced today.
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California appeals court finds Amazon responsible for third party sellers’ products
The Verge
MAY 1, 2021
“Amazon can’t escape liability for defective products it sells to consumers by claiming it is not involved in the marketing, sale and distribution of goods and is just an ‘advertiser,’” Dolan said in a statement emailed to The Verge. Amazon did not immediately reply to a request for comment on Saturday.
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March Madness Meets Cyber Mayhem: How Cybercriminals Are Playing Offense this Season
SecureWorld News
MARCH 20, 2025
Please never, EVER install applications after clicking an advertising link, especially when it came from trying to buy tickets or sports merchandise," Ford said. Use multi-factor authentication (MFA) : Enable MFA, especially for betting or banking accounts.
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Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers
GeekWire
MARCH 1, 2025
” But does it still feel like an authentic connection even if you’re talking to a machine? The purchase might come directly after that first conversation or maybe a month later, she said, “because this consumer loves you so much … they’ve built a relationship.” My teen, at least, says yes.
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10 emerging innovations that could redefine IT
CIO Business Intelligence
JUNE 13, 2023
Another version seems to be evolving in reverse as the advertising industry looks for ways to stitch together all our various pseudonyms and semi-anonymous browsing on the web. These can end up having practical value to any business that wants to add a layer of authenticity to a digital experience.
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Google’s ‘trust tokens’ are here to take cookies down a peg
The Verge
JULY 31, 2020
Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site or clicked on an ad. (
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Amazon takes heat for chicken and waffles Juneteenth celebration at Chicago warehouse
GeekWire
JUNE 19, 2020
Amazon warehouse workers in Chicago expressed outrage at a flyer advertising a chicken and waffles event to commemorate Juneteenth, a celebration of the end of slavery in the U.S. We are happy to share an authentic meal crafted by Chicago’s Chicken + Waffles.”. Amazon’s fulfillment center in Dupont, Wash.
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Death of the VPN: A Security Eulogy
SecureWorld News
SEPTEMBER 4, 2022
This is accomplished using a three-layered approach involving tunneling, authentication and encryption. Many free VPNs collect vast amounts data on their users that they then turn around and sell to advertisers. This was sufficient for its time, but the internet has exploded in use since the early 2000s and not just by business users.
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Essential data science tools for elevating your analytics operations
CIO Business Intelligence
MAY 5, 2022
JupyterHub offers a containerized, central server with authentication to handle the chores of deploying all your data science genius to an audience so they don’t need to install or maintain software on their desktop or worry about scaling compute servers. Universities run some of the classes with the notebooks.
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23andMe's Collapse Sparks Urgent Data Privacy Reckoning
SecureWorld News
MARCH 25, 2025
He also reminded consumers that under California law, they have the right to demand deletion, and to monitor compliance based on things like continued advertising or lack of company response. What happens now?
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The Importance of Connecting with Our Customers
CIO Business Intelligence
JULY 7, 2022
That also means offering common ways to authenticate, run reports, and check for threats. That’s false advertising. As an industry, it’s clear that we need to reduce the number of management consoles, reporting infrastructures, and inspection engines for our customers. Zero Trust isn’t what you might think.
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How an Infrastructure Switch Sped Up AI Model Results and Business Value for BEN Group
CIO Business Intelligence
APRIL 27, 2022
These new advertiser challenges caused the company to develop AI models to find creators and influencers who provide more authentic, natural and non-disruptive brand-to-customer interactions. Initially, BEN Group’s data science teams used cloud computing to develop and experiment with their AI models. billion annually.
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CloudVelocity Announces $13M Funding, New Tools for AWS.
Data Center Knowledge
JULY 16, 2013
“We automate five sets of critical processes and extend authentication and other network services into the cloud, making the cloud a seamless extension of the data center. Cloud Computing. CloudVelocity Announces $13M Funding, New Tools for AWS. CloudVelocity Announces $13M Funding, New Tools for AWS. By: Rich Miller July 16th, 2013.
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Signal launches in-app sustainer program to accept donations from users
The Verge
DECEMBER 2, 2021
As a nonprofit, Signal doesn’t receive financial support from any advertisers or shareholders, a new blog post notes , and relies on users for donations. Secure messaging app Signal has launched a new feature that allows users to make donations within the app, the company announced.
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Enhancing Energy Management: Tackling the Security Challenges of Smart Metering
SecureWorld News
AUGUST 19, 2024
Utilities should authenticate devices interacting with smart meter systems and employ vendor-specific data encryption to prevent such attacks. This information can be misused for purposes like targeted advertising. However, physical attacks, such as those involving hardware manipulation, remain a concern.
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Malvertising Is a Cybercrime Heavyweight, Not an Underdog
SecureWorld News
MARCH 29, 2024
The concept of the term "malvertising" (a portmanteau of "malicious advertising") suggests an overlap with ads, albeit dodgy ones, and therefore fuels the fallacy that its impact hardly goes beyond frustration. Again, a raid as harmful as that commences with what appears to be garden-variety deceptive advertising trickery.
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Labor Day Cyber Scams: What to Watch Out For
SecureWorld News
AUGUST 25, 2023
Travel and Vacation Scams: With people eager to travel over the long weekend, cybercriminals set up fake travel websites or advertise vacation rentals at unrealistically low prices. Email Filters and Authentication: Implement robust email filters that can identify and quarantine phishing emails.
Using Big Data to Build Brand Evangelists Within Your Company
CTOvision
MAY 23, 2016
Employees are prime in giving the brand a human face and connect with the audience in a meaningful and authentic way. With such information improving customer experience is easy and cheaper than paying for advertisements. These evangelists are within the corporation walls. Big data is a term used to describe large volumes of data.
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Spotify, Pinterest, Tinder, and many other iOS apps are crashing again due to a Facebook issue
The Verge
JULY 10, 2020
As app developer Guilherme Rambo told us at the time , the root of the issue is that Facebook encourages developers to integrate its log-in services into their apps by offering them valuable insights about app usage and advertising in return. We’ve reached out to Facebook for comment and will update this story if we hear more.
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Verifying Twitter
Phil Windley
NOVEMBER 11, 2022
A verifiable credential-based solution would be a better way to increase trust in the platform by authenticating users as real people without attendent privacy concerns. Twitter also can give advertisers comfort that their engagement numbers are closer to reality. Summary: Elon has started a monthly $8 fee for verified twitter users.
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Veritone launches new platform to let celebrities and influencers clone their voice with AI
The Verge
MAY 14, 2021
Recording advertisements and product endorsements can be lucrative work for celebrities and influencers. Although Veritone markets itself as an “AI company,” a big part of its revenue apparently comes from old-school advertising and content licensing. Synthetic content will raise lots of questions about authenticity.
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Locked out and totally down: Facebook’s scramble to fix a massive outage
The Verge
OCTOBER 4, 2021
The outage, which began around 11:40AM ET on Monday, brought down all of Facebook’s apps — including Instagram and WhatsApp — globally, affecting billions of users and millions of advertisers. Employees who were already authenticated with non-Facebook tools like Google Docs before the outage began still had access.
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Dropbox has quietly launched a new password manager in private beta
The Verge
JUNE 5, 2020
There’s no mention of other useful features like importing passwords from browsers and support for two-factor authentication. It also advertises something called “zero-knowledge encryption,” which means only the user has access to data being stored in the app.
TikTok, Reddit, and Facebook are struggling with ivermectin misinformation
The Verge
AUGUST 27, 2021
Disagreeing with the requests for outright bans, Reddit CEO Steve Huffman shared a response in r/announcements, saying “Reddit is a place for open and authentic discussion and debate. This includes conversations that question or disagree with popular consensus.” Reddit recently quarantined r/NoNewNormal , an anti-mask, anti-vax subreddit.
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OmniHuman-1 creates full-body AI avatars from a single image
Dataconomy
FEBRUARY 11, 2025
Alongside this, ByteDance introduced another AI model called Goku, which achieves similar text-to-video quality with a compact architecture of 8 billion parameters, specifically targeting the advertising market. Consequently, ByteDance has not yet released OmniHuman-1 for public use, likely due to these concerns.
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6 CRM Benefits for Healthcare Providers
Galido
JANUARY 24, 2020
Being one of an integral part of the software, CRM provides aid in segmenting the patients and targeting a particular group, enabling those in the medical field to advertise healthier medical treatments and communication. Easier access to the patients. The use of this data would help in improving the access to the customers.
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Generative adversarial networks (GANs)
Dataconomy
MARCH 28, 2025
Discriminator: This network evaluates the authenticity of the outputs produced by the generator. It compares these generated outputs against known real data, producing probabilities that indicate how authentic the outputs appear to be. Automatic content generation across various contexts like advertisements and marketing materials.
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Social media used to be free. Not anymore.
Vox
FEBRUARY 21, 2023
The saying implies that you, the user, aren’t paying for apps like Instagram and Twitter because you’re giving away something else: your attention (and sometimes your content), which is sold to advertisers. But now, this free model of social media — subsidized by advertising — is under pressure.
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