Inclusive Advertising Requires A Process, Not Just People
Forrester IT
JULY 11, 2023
While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices.
Advertising Authentication B2C 
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Customer Communities Are Buzzing, But Should Your Brand Invest In One?
Forrester IT
DECEMBER 16, 2019
Marketers want to build authentic and lasting relationships with customers who are more and more likely to experiment and less and less likely to trust traditional advertising. This year, we’ve seen an uptick in client and industry interest in customer communities.
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Gillette’s Path Forward With “We Believe”: Own The Controversy
Forrester IT
JANUARY 18, 2019
My first piece of advice was: If you aren’t authentic […]. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented.
Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.
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