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Social commerce startup led by Seattle-area sisters uses AI to connect brands with younger shoppers

GeekWire

Nectar Social co-founders and sisters: CEO Misbah Uraizee, sitting, and CTO Farah Uraizee. They’re tapping those experiences for insights into social media engagement. Funding and growth Nectar Social is developing AI tech to help brands build interest from younger shoppers wherever they roam on social media.

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The impact of influencer marketing on brand awareness

Dataconomy

With social media platforms dominating the way consumers discover products and services, influencers bridge the gap between brands and their target audiences. Their ability to connect authentically with followers makes them a powerful tool for increasing brand visibility and driving engagement.

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Gillette’s Path Forward With “We Believe”: Own The Controversy

Forrester IT

My first piece of advice was: If you aren’t authentic […]. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented.

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TikTok is full of shady secret advertisements

Vox

All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. It’s just that other social networks are more sophisticated, and maybe have stronger creative guidelines, better ad formats, more help.”. Many didn’t.

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Over 600,000 users exposed in Chrome hack: Are you one of them?

Dataconomy

Google Chrome two-factor authentication vulnerability As the Cyberhaven breach unfolded, it revealed significant vulnerabilities, including the potential for hackers to bypass two-factor authentication protections. Cyberhaven confirmed that the attack specifically targeted logins to social media advertising and AI platforms.

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How the ‘diversity hire’ accusation and other barriers remain for Black women in tech

CIO Business Intelligence

IT is stereotypically seen as a career option for white male geeks, so I believe how we advertise roles and the language we use will attract Black women,” she says. Cybsafe Some organizations are tailoring their social policies to be more inclusive, such as at security awareness training firm Cybsafe.

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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

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