Remove Advertising Remove Authentication Remove Social
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Gillette’s Path Forward With “We Believe”: Own The Controversy

Forrester IT

My first piece of advice was: If you aren’t authentic […]. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented.

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TikTok is full of shady secret advertisements

Vox

All of them should have, according to truth in advertising rules that are supposed to be enforced by the Federal Trade Commission (FTC) and state attorneys general. It’s just that other social networks are more sophisticated, and maybe have stronger creative guidelines, better ad formats, more help.”. Many didn’t.

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Social media used to be free. Not anymore.

Vox

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 101
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Facebook will start verifying the identities of accounts that keep going viral

The Verge

Facebook hopes this will ensure users are seeing more authentic posts from people, instead of ones from bots or users concealing their identity. Accounts on the social network that exhibit “inauthentic behavior” that have posts continuously going viral in the US will need to provide a form of ID.

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Twitter Fined $150 Million for Misuse of 2FA User Data

SecureWorld News

Federal Trade Commission (FTC) and the Department of Justice (DOJ) charged Twitter with a $150 million penalty for " deceptively using account security data for targeted advertising.". Twitter, like many other social media websites, asks users to provide their phone number and email address to better protect their account.

Data 95
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Using Big Data to Build Brand Evangelists Within Your Company

CTOvision

Employees are prime in giving the brand a human face and connect with the audience in a meaningful and authentic way. By collecting information from online, social media, purchasing history, survey, and online communities the future can be forecasted faster and accurately. These evangelists are within the corporation walls.

Big Data 152
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Amazon takes heat for chicken and waffles Juneteenth celebration at Chicago warehouse

GeekWire

Amazon warehouse workers in Chicago expressed outrage at a flyer advertising a chicken and waffles event to commemorate Juneteenth, a celebration of the end of slavery in the U.S. We are happy to share an authentic meal crafted by Chicago’s Chicken + Waffles.”. Amazon’s fulfillment center in Dupont, Wash.