Forrester IT

MARCH 16, 2020

Pandemics Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — like the live network upfronts, Advertising Week Europe, or Cannes Lions International Festival of Creativity – is forcing marketers and their agencies to rethink how to best work during a pandemic.

Advertising 284

Advertising Travel Policies Network 284

Forrester IT

AUGUST 7, 2023

We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. I’ve applied this lens to Apple’s latest earnings release to analyze the company’s growth strategy. […]

Strategy 195

Strategy Apple Study Research 195

GeekWire

JANUARY 18, 2024

Three of the ten startups in the accelerator that year (Remitly, Outreach, Zipline) went on to become billion-dollar companies — a 30% unicorn rate. This year’s cohort, under the direction of managing director Marius Ciocirlan , doubled in size to 24 companies. But the 2024 group may have a chance.

B2C 122

B2C Engineering Microsoft Applications 122

Forrester IT

JUNE 23, 2021

As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients. Companies that rely on their agencies are by extension […].

Development 317

Development Company Advertising B2C 317

CIO Business Intelligence

JUNE 17, 2022

As a result, they procure solutions off-the-shelf rather than developing them in-house. For example, Puneesh Lamba, CIO of Shahi Exports, an apparel manufacturing company, acknowledges that “certifications have helped him perform better in board meetings, thereby making it easier to get approvals on IT spending.”.

Insurance 122

Insurance Course Apparel Information Security 122

Galido

JULY 22, 2019

When your B2B Company does not have enough structure to develop its own marketing department. But today we will focus on the benefits of this collaboration model between the B2B Company and its partner agency: One of the biggest challenges of any company is to reach its consumers. And often, those answers are out there.

B2B 77

B2B Strategy B2C Internet 77