CIO Business Intelligence

JUNE 17, 2022

As a result, they procure solutions off-the-shelf rather than developing them in-house. Typically, CIOs from large technology companies have strong IT skills but poor communications skills, while it’s just the opposite for CIOs in customer facing B2C companies. However, most CIOs have failed to keep pace with fast-changing technology.

Insurance 305

Insurance Course Apparel Information Security 305

Forrester IT

JUNE 25, 2021

Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection.

Google 368

Google Data Development Advertising 368

Forrester IT

FEBRUARY 18, 2020

As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]. Data deprecation is a much bigger trend that is changing how marketers work.

Advertising 221

Advertising Trends Strategy Data 221

Forrester IT

JUNE 23, 2021

As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients. It has become increasingly clear that technology is a critical component of the client-agency relationship.

Development 318

Development Company Advertising B2C 318

Forrester IT

JUNE 11, 2024

Apple, famously reticent about AI, was about to break its silence at its 2024 WorldWide Developers Conference (WWDC). The tech community, Wall Street, the media, and a smorgasbord of analysts had been holding their collective breath until June 10th.

Conference 261

Conference Apple Media Development 261

Forrester IT

AUGUST 7, 2023

We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. Two months ago, I announced Forrester’s revenue growth framework.

Strategy 195

Strategy Apple Study Research 195

Kitaboo

FEBRUARY 2, 2021

Secure B2B and B2C distribution of content online. Apart from this, the platform provides various advanced tools for analyzing engagement metrics and helps the publishers develop different communication apps to explore new distribution channels for them. Comes with powerful analytics and user insights. Key highlights of the platform-.

Education 148

Education eBook Tools B2C 148

GeekWire

JANUARY 18, 2024

That’s the promise of Planette, which is developing AI-boosted forecasting technology using the predictability of the ocean. AdsGency “We want to become your next generation, B2C digital advertising platform.” AdsGency “We want to become your next generation, B2C digital advertising platform.”

B2C 126

B2C Engineering Microsoft Applications 126

Galido

JULY 22, 2019

When your B2B Company does not have enough structure to develop its own marketing department. Amazon and Ikea are, in addition to B2C, B2B companies with examples of this type of communication with their business customers. In all these cases, the answers emerge from the concern. And often, those answers are out there.

B2B 77

B2B Strategy B2C Internet 77

Kitaboo

FEBRUARY 2, 2021

Secure B2B and B2C distribution of content online. Apart from this, the platform provides various advanced tools for analyzing engagement metrics and helps the publishers develop different communication apps to explore new distribution channels for them. Comes with powerful analytics and user insights. Key highlights of the platform-.

Education 78

Education eBook Tools B2C 78