Advertising B2C Network 
Forrester IT
MAY 1, 2020
As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].
Forrester IT
FEBRUARY 11, 2021
First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered significant buzz for its audio-based chatroom environment, where users can join live conversations with people and topics they follow.
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Forrester IT
JULY 2, 2024
As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “easy” task of programmatic buying with brand-safety pitfalls.
Forrester IT
APRIL 27, 2022
The NewFronts and Upfronts are annual events where television networks and tech giants dramatically unveil their new […].
Forrester IT
MARCH 16, 2020
Pandemics Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — like the live network upfronts, Advertising Week Europe, or Cannes Lions International Festival of Creativity – is forcing marketers and their agencies to rethink how to best work during a pandemic.
Forrester IT
JULY 29, 2022
After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.” As a result, Amazon reported a $2 billion loss, marking the business’s second consecutive quarterly loss, which hasn’t happened since 2014.
CIO Business Intelligence
JUNE 17, 2022
But certificates, even technical ones, can be an important part of any IT leader’s career journey, giving them hands-on experience, strategic insights into emerging technologies and methodologies, and the possibility to grow their peer network. However, most CIOs have failed to keep pace with fast-changing technology.
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