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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.

Media 313
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Is VMware really becoming the new mainframe?

CIO Business Intelligence

Everybody says VMware works as advertised, but they have a problem with how Broadcom has changed the way you purchase and use VMware. After Broadcom acquired VMware in late 2023 , many customers complained about huge price increases, but most cant seem to end the relationship.

Vmware 287
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QueerTech empowers queer technologists to thrive in tech

CIO Business Intelligence

The second is to create safe spaces for queer technologists to network and interact through conferences, meetups, digital platforms, and other organized events. He gives the example of his own childhood, when he helped his mom plan events for his large Mexican family, often feeding 100 people or more on a $50 budget or less.

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7 Software Defined Networking Considerations » Data Center.

Data Center Knowledge

7 Software Defined Networking Considerations. 7 Software Defined Networking Considerations. The move toward software defined networks (SDN) in the data center is no longer a question of “if” or “when,” but “how.” 2) The size of an organization’s network. Industry Perspectives. By: Industry Perspectives July 26th, 2013.

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The state of influence today: increasing marketing budgets and greater influencer professionalism

Trends in the Living Networks

Here are a few of the highlights from the report: Social is still just 10% of total digital marketing budgets, with 83% of that amount on Facebook, YouTube and Twitter. Search and display advertising are falling as a proportion of spend. Influencer marketing is 0.6% of the total spend. Source : Technorati Digital Influence Report.

Budget 159
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Why advertisers aren’t coming back to Twitter

Vox

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

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Instacart launches AI-powered universal campaigns to streamline advertising

Dataconomy

Universal Campaigns allows advertisers to manage a single campaign with a unified budget, automatically adjusting the mix of sponsored product and shoppable display ads based on performance data. ” Early testing of Universal Campaigns has shown promising results. . Featured image credit: Instacart