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Designing a customer value management program

TM Forum

If you’re reading this article, the chances are that either now, or at one time or another in the past, you’ve been faced with the task of designing an effective customer value management or loyalty program. Effectiveness is what will eventually define and measure your program’s success. within the program framework.

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Free streaming platform Tubi reportedly getting into original programming

The Verge

Free streaming platform Tubi has plans to branch out into original programming, Bloomberg reports , citing sources familiar with the company’s plans. The streamer will likely start with original movies, but is also exploring episodic TV shows, and is speaking with potential advertisers about partnerships, the report states.

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Data Center Jobs: Cushman and Wakefield » Data Center Knowledge

Data Center Knowledge

Data Center Jobs. Data Center Jobs: Cushman and Wakefield. Data Center Jobs: Cushman and Wakefield. By: Christine Potts July 17th, 2013. At the Data Center Jobs Board , we have a new job listings from Cushman and Wakefield, which is seeking a Project Engineer in Shelton, Connecticut. To view full details and apply, see job listing details.

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Clear Channel’s billboards will start tracking consumers in Europe

The Verge

Clear Channel Outdoor Holdings’ Radar tracking technology, which gives advertisers access to anonymized mobile phone data about people who pass by billboards, is launching in Europe next month, the Financial Times reported. Advertisers can then decide if they want to buy ads to “reach specific behavioral audience segments.”.

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10 Ways a Cross-Platform eBook SDK Can Help Publishers

Kitaboo

However, budgeting remains a serious concern for publishers if they go for native apps. An SDK may contain technical documentation, sample code, APIs (Application Programming Interfaces), and other similar tools. How can publishers use SDKs for mobile advertising? SDKs also allow publishers to-. Convenience.

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Week in Review: Most popular stories on GeekWire for the week of Nov. 10, 2024

GeekWire

. … Read More A proposed capital gains tax in Seattle draws mixed response from tech leaders and city lawmakers Members of the Seattle City Council’s Select Budget Committee on Wednesday debated a newly proposed 2% capital gains tax to support food and housing programs for the city’s low- and middle-income residents.

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Say goodbye to your favorite podcast promo codes

The Verge

McNeil is one of many direct response advertisers who’ve found a home in podcasting. McNeil, for example, says the cost to advertise doubled on one of his brand’s go-to shows after it was acquired — although so far, they’ve honored his prior price point. Advertisers say the experience of buying and distributing an ad is getting worse.