Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers
Forrester IT
FEBRUARY 7, 2019
And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.
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