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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.

Media 313
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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186
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The state of influence today: increasing marketing budgets and greater influencer professionalism

Trends in the Living Networks

Here are a few of the highlights from the report: Social is still just 10% of total digital marketing budgets, with 83% of that amount on Facebook, YouTube and Twitter. By far the biggest increasing segment across digital marketing is mobile, followed by social. Influencer marketing is 0.6% of the total spend.

Budget 159
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Why advertisers aren’t coming back to Twitter

Vox

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

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The State Of Influencer Marketing: Growing

Forrester IT

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Budget 361
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Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Forrester IT

2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year.

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Future of Media, Print, Publishing: Conversation with Gerd Leonhard

Trends in the Living Networks

Marketing and advertising budgets will be massively reallocated as what impacts. Advertising is useless if it interrupts. * Future of media Mobile Social media Uncategorized' Print will survive in pockets, including free, suburban, and rural papers. We are in a digital first, print second world. *

Media 156