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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc.

Media 313
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Taking stock of human capital in the age of AI

CIO Business Intelligence

In Italy specifically, more than 52% of companies, and CIOs in particular, continue to struggle finding the technical professionals they need, according to data by Unioncamere, the Italian Union of Chambers of Commerce, and the Ministry of Labor and Social Policies. This program has its own planning and also a dedicated budget.

CTO Hire 317
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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186
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The state of influence today: increasing marketing budgets and greater influencer professionalism

Trends in the Living Networks

Here are a few of the highlights from the report: Social is still just 10% of total digital marketing budgets, with 83% of that amount on Facebook, YouTube and Twitter. By far the biggest increasing segment across digital marketing is mobile, followed by social. Influencer marketing is 0.6% of the total spend.

Budget 159
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Why advertisers aren’t coming back to Twitter

Vox

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

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The State Of Influencer Marketing: Growing

Forrester IT

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Budget 361
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QueerTech empowers queer technologists to thrive in tech

CIO Business Intelligence

He gives the example of his own childhood, when he helped his mom plan events for his large Mexican family, often feeding 100 people or more on a $50 budget or less. He says he didnt realize what kind of skills he was building until later in his career when he had to manage budgets and forecasting.