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AI Advertising Is An Economic Multiplier, Provided You Own It

Forrester IT

Marketers: Re-consider your cost-saving ambitions for AI advertising content development. District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that U.S.

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Amazon Throws Down Gauntlet in Artificial Intelligence Market; Develops AI-Based Ads

IT Toolbox

Amazon plans to build AI tools to create visuals for advertising mediums on its platform. The post Amazon Throws Down Gauntlet in Artificial Intelligence Market; Develops AI-Based Ads appeared first on Spiceworks.

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Beware the rise of ‘ghost jobs’ — fake job openings with no intent to hire

CIO Business Intelligence

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. Ng suggests the need for greater transparency in the publication of job advertisements and possible regulations to limit this practice.

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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester IT

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Unlocking the potential of generative AI in the software development life cycle

CIO Business Intelligence

The traditional software development life cycle (SDLC) is fraught with challenges, particularly requirement gathering, contributing to 40-50% of project failures. Result: 40%-50% fewer UAT issues Streamlining workflows: GenAI analyzes post-deployment metrics to optimize SDLC workflows for faster, more reliable development.

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What Should Performance Marketers Actually Do?

Forrester IT

Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. The human […]