The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside
Forrester IT
JUNE 19, 2019
On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil. Investors see dollar signs.
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