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The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester IT

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). Social networks are happy. On the inside: Social media’s underbelly conveys a picture of turmoil. Investors see dollar signs.

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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

Social 448
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Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage Accelerates

Forrester IT

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].

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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

Media 313
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Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

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Promoting alcohol on social media: where do we draw the line?

Trends in the Living Networks

Last Friday I was interviewed for a segment on ABC 7pm News about alcohol advertising on social media. The piece begins: There are concerns alcohol companies may be turning to the colourful world of social media to promote drinks to minors. The piece goes on: Social media analyst Ross Dawson agrees.

Media 138
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Rich insights into the state of social media today

Trends in the Living Networks

Here is a very good compilation of statistics, perspectives, and news on social media as at the middle of 2012: 2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012. Facebook has 71% of social network ad revenue. - Facebook has 71% of social network ad revenue.

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