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Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue

GeekWire

The company is betting that the strategy will pay off in the form of additional Prime membership sign-ups ($139/year) and new revenue to fuel its growing advertising business. Amazon has differentiated itself by building out technical capabilities, taking advantage of Amazon Web Services, its $100 billion cloud business.

Sports 127
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Seattle startup Downstream, which helps brands with their Amazon ads, acquired by Jungle Scout

GeekWire

Jungle Scout raised $110 million and today announced the acquisition of Downstream , a Seattle startup that helps brands with their Amazon advertising strategies. Connor Folley , an ex-Amazon marketing manager, and Salim Hamed , who worked in business intelligence engineering for Amazon Web Services, launched the company in late 2017.

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Amazon reports $149B in revenue for holiday quarter, beating estimates, but shares fall 6%

GeekWire

In a sign of the broader tech spending slowdown, revenue for Amazon Web Services grew just 20% in the fourth quarter, compared to 40% growth in the year-ago period. Amazon Web Services: Amazon’s cloud business was up 20% at $21.3 Advertising: Along with AWS, advertising is one of Amazon’s higher-margin businesses.

Report 117
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In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

GeekWire

As part of the deal, Prime Video also secured rights to a weekly slate of original NFL programming and expanded rights to in-game highlights for all NFL matchups. Beyond broadcasting, Amazon’s relationship with the NFL extends to the league’s use of Amazon Web Services as its official cloud and machine learning provider.

Report 126
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Should the OpenStack Community Embrace Amazon & Google?

Data Center Knowledge

Or should it make it easier to shift OpenStack clouds to Amazon Web Services and Google Compute Engine for companies that want to use both approaches in a hybrid infrastructure? Cloud Computing. Should the OpenStack Community Embrace Amazon & Google? Should the OpenStack Community Embrace Amazon & Google? November 2005 (8).

Google 199
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Amazon’s online store sales dip below 40% of net sales for first time, and other earnings notes

GeekWire

The declining percentage comes from noticeably slower growth in the online segment over the past couple years (including year-over year declines in some recent quarters) and the continued growth of the company’s revenue from areas including third party seller services, Amazon Web Services, and advertising services.

.Net 98
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‘It just has to work’: Ahead of Black Friday NFL game, Amazon shows how it’s perfected live sports

GeekWire

With NBA and NASCAR to come, it’s all part of Amazon’s major bet on sports streaming to boost its Prime memberships and advertising revenue. Amazon has developed interactive advertising tech that targets ads based on the search history of a shopper, who can make purchases without even leaving the live game.

Sports 100