Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue
GeekWire
OCTOBER 10, 2024
The company is betting that the strategy will pay off in the form of additional Prime membership sign-ups ($139/year) and new revenue to fuel its growing advertising business. Amazon has differentiated itself by building out technical capabilities, taking advantage of Amazon Web Services, its $100 billion cloud business.
Let's personalize your content