Forrester IT

SEPTEMBER 12, 2023

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social 434

Social Security Advertising B2C 434

Forrester IT

APRIL 4, 2024

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market. In our new US ad spending forecast covering 2023 to 2028, we examine trends impacting […]

Advertising 295

Advertising Trends B2C Social 295

IT Toolbox

AUGUST 19, 2024

A bipartisan group of US Congress members has asked Meta CEO Mark Zuckerberg for explanations on advertisements for the sale of illegal drugs on Instagram and Facebook. Learn more about the concerns and what it could mean for the social media giant.

Advertising 236

Advertising Report Media Social 236

Forrester IT

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Advertising 358

Advertising Trends Media Social 358

Forrester IT

FEBRUARY 7, 2019

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

Media 313

Media Social Advertising Budget 313

IT Toolbox

AUGUST 8, 2024

Elon Musk has filed a lawsuit against GARM, a coalition of major advertisers, accusing them of conspiring with brands to dissuade them from spending money on X. The post X Sues Advertising Coalition, GARM for “Boycotting” the Platform appeared first on Spiceworks Inc.

Advertising 251

Advertising Social Media 251

IT Toolbox

AUGUST 15, 2023

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

Advertising 245

Advertising Google Meeting Industry 245

Forrester IT

NOVEMBER 4, 2022

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake – And that ad dollars are at risk. Soon after, IPG’s MediaBrands […].

Advertising 195

Advertising B2C Social Media 195

Forrester IT

JULY 6, 2023

This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising. The easiest part for Meta will be monetizing Threads because if […]

Advertising 195

Advertising B2C B2B Social 195

Forrester IT

AUGUST 1, 2018

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186

Social Advertising Report Company 186

Forrester IT

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Media 259

Media Social Advertising B2C 259

Forrester IT

JANUARY 13, 2021

A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. But those attempts can fall flat (see: this mashup of pandemic advertisements that […].

Advertising 332

Advertising Social B2C 332

GeekWire

JUNE 29, 2020

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies. GeekWire Photo / Monica Nickelsburg).

Advertising 144

Advertising Microsoft Report Media 144

Vox

MARCH 23, 2023

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

Advertising 145

Advertising Groups Budget Conference 145

TechSpot

FEBRUARY 15, 2024

According to a new study from the European Commission, most social media influencers don't adequately disclose whether their content is paid advertising. The analysis provides a concerning snapshot of the social media landscape as the European Union prepares to enact legislation that includes new transparency rules.

Advertising 108

Advertising Media Analysis Study 108

IT Toolbox

NOVEMBER 30, 2022

Group-IB found 40 malicious apps, over 50 social media accounts and 130 pages, advertisements, and more than 16,000 domains designed to scam users. The post Four FIFA World Cup-Themed Scams You Should Know appeared first on.

Advertising 246

Advertising Media Social Groups 246

GeekWire

DECEMBER 21, 2021

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. billion in search and news advertising revenue in the September quarter, up 37% from the same period the year before.

Advertising 140

Advertising Microsoft Financial Report 140

The Verge

OCTOBER 31, 2021

According to the report, Facebook lost the most money “in absolute terms” when compared to other social platforms due to its massive size. Meanwhile, Snap “fared the worst as a percentage of its business” because its advertising is mainly tied to smartphones, which makes sense for a product that doesn’t have a desktop version.

Policies 143

Policies Social Report Media 143

Venture Beast

JANUARY 23, 2022

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

Advertising 111

Advertising Examples Strategy Social 111

Forrester IT

MARCH 7, 2022

The Russian invasion of Ukraine is underpinned and fueled by disinformation, by which Russia is using propaganda to create a false narrative about Ukrainian officials and the West to defend their invasion of Ukraine. The disinformation is so rampant that the US government released a “fact sheet” to discern reality.

Advertising 195

Advertising Government B2C Media 195

Forrester IT

JANUARY 14, 2021

During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base? It’s a business problem that’s on the mind of every marketing leader looking to future-proof their brand.

Advertising 360

Advertising B2C Trends Strategy 360

Forrester IT

JUNE 21, 2021

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service.

Media 468

Media Analysis Video Social 468

Forrester IT

FEBRUARY 21, 2020

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

Advertising 348

Advertising Mobile Video Artificial Intelligence 348

Forrester IT

AUGUST 10, 2022

Every advertising channel now parades as “performance” to appear accountable to outcomes. As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.

Advertising 195

Advertising Trends Social B2C 195

Vox

AUGUST 12, 2020

The most striking graphics stood out in my feeds, almost like an advertisement. But in a time of social unrest, these text-based slideshow graphics have found new resonance and an eager audience on the platform, which has been notorious for prioritizing still images over text. View this post on Instagram.

Social 145

Social Advertising Journal Media 145

Forrester IT

AUGUST 8, 2019

it announced this week that it “accidentally” shared user data with third-party measurement vendors and advertisers against users’ wishes. times that Twitter is grateful not to be the size and scale of Facebook, Inc., Despite users being able to adjust their ad setting permissions to not share data, […].

Advertising 320

Advertising Data Social Network 320

Forrester IT

MAY 24, 2022

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video.

B2C 195

B2C Meeting Advertising Survey 195

Venture Beast

OCTOBER 26, 2021

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

Advertising 115

Advertising Virtualization Social Mobile 115

Forrester IT

NOVEMBER 8, 2018

Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Stories are growing in popularity as a mode of sharing and consuming content on social media. […].

Media 310

Media Social Advertising B2C 310

The Verge

FEBRUARY 26, 2022

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). The country’s tech and communications regulator ordered the social network to stop fact-checking and labeling content from state-owned media, but Facebook refused to comply. “We

Advertising 119

Advertising Media Network Policies 119

GeekWire

JULY 16, 2024

offers a workflow automation and advertising platform for social creators. The social media platform had been testing a beta integration of Markable’s AI technology to automatically recognize items in images and videos and recommend similar products for users to purchase. Joy Tang is founder and CEO of Markable.AI.

Social 109

Social Advertising Trends Video 109

Forrester IT

MARCH 29, 2018

The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Shame on Facebook. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

Social 308

Social Data Advertising Network 308

IT Toolbox

FEBRUARY 21, 2024

They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users. Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal.

Licensing 264

Licensing Advertising Training Report 264

Vox

FEBRUARY 21, 2023

Friso Gentsch/picture alliance via Getty Images You used to pay for social media with your eyeballs. If you’re not paying for the product, you are the product” has long been a common refrain about the business of social media. But now, this free model of social media — subsidized by advertising — is under pressure.

Media 101

Media Social Advertising Programming 101

Forrester IT

OCTOBER 15, 2020

2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year.

Healthcare 357

Healthcare Trends Social Budget 357

IT Toolbox

OCTOBER 12, 2022

Discover in this article the new advertising tools and surfaces from Instagram for businesses and why it matters. The post Instagram Offers New Ad Tools and Surfaces To Help Brands Reach More Customers appeared first on Spiceworks.

Tools 246

Tools Advertising Social Media 246

Forrester IT

OCTOBER 24, 2024

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Media 195

Media Industry Advertising B2C 195