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In An Agile World, Who Needs B2B Marketing Planning?

Forrester IT

B2B marketing teams are under pressure to […]. New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time.

B2B 69
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How To Become Self-Aware of your B2B eCommerce Digital Maturity

Forrester IT

The B2B C-suite is demanding you accelerate your digital transformation. Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

B2B 369
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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 304
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Agile Marketing: Cui Bono?

Forrester IT

There’s no mystery as to who benefits from agile marketing adoption. Marcia Trask shows that the lineup of beneficiaries includes marketing teams, leadership, internal stakeholders, and external customers.

Agile 273
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Power Your Digital Ecosystems With Business Platforms

Forrester IT

" Platforms " are fast becoming all the rage in the B2B context. A big driver for platforms in the B2B context has been the success of consumer-focused platform businesses like Amazon, Uber, or Airbnb. Business platforms support: Read more Categories: B2B. Digital Transformation. platform.

B2B 315
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Agile CMS Moves The Market Beyond Headless — The Just-Released Forrester Wave™ Evaluation

Forrester IT

Agile content management systems (CMSes) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences. With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.

Agile 273
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The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing.

B2B 150