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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester IT

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

Apparel 369
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Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Forrester IT

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

Apparel 369
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Fit Analytics Drives Growth And Profit For Apparel Retailers

Forrester IT

In the apparel personalization market, solutions built on fit analytics are achieving both […] This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.

Apparel 308
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New Look’s CVA is bearing fruit

Forrester IT

Earlier last week, UK high street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring deal (CVA first introduced as a “Creditors Voluntary Arrangement” in the 1980 Companies’ Act).

Apparel 333
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Apparel Giant VF Corp. Discloses Cyberattack Under New SEC Rules

Information Week

filed an 8-K describing a cybersecurity incident that has disrupted order fulfillment.

Apparel 190
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Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Want to advertise athletic apparel? Smartphone owners like them because the applications download quickly, cost nothing, and are fun to play; marketers like them because they provide a huge, new space for promoting companies and services. Look to sports games. Want to sell cars? Look to games favored by young adults.

Mobile 233
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The Fashion Industry Is Getting More Intelligent With AI

CTOvision

Clothing and apparel brands are constantly looking for new ways to get their goods in front […]. Read Ronald Schmelzer’s article in Forbes about the ways in which the fashion industry is using AI: The fashion industry is just as much about creating demand and brand awareness as it is about the manufacturing of fashion products.

Fashion 40