article thumbnail

Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester IT

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists.

B2B 474
article thumbnail

WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester IT

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. Yet in the enterprise IT world, they have developed with fits and starts.

B2B 372
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 304
article thumbnail

Let’s get our hands dirty… workshops at Forrester’s B2B Summit EMEA

Forrester IT

Roll up your sleeves because there’s work to be done at Forrester’s upcoming B2B Summit EMEA, taking place 7th-9th October in London. Last year’s delegates told us that they wanted to see much more practical, hands-on application of the research showcased; we listened, we heard, and we’ve taken action.

B2B 273
article thumbnail

Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester IT

B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?

Hotels 320
article thumbnail

Modernizing bp’s application landscape with AI

CIO Business Intelligence

Fotiou draws on her background in product development and digital transformationfirst in the finance sector and then in bps upstream operationsto help solve downstream challenges in the B2B space, especially in mobility and fleet operations.

article thumbnail

The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Emmelibri Group, a subsidy of Italian publishing holding company Messaggerie Italiane, is moving applications to the cloud as part of a complete digital transformation with a centralized IT department. We’re an IT company that’s very integrated into the business in terms of applications, and we put innovation at the center.

Cloud 299