Forrester IT

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Programming Applications Strategy 195

Forrester IT

OCTOBER 28, 2019

B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech.

B2B 170

B2B Data Applications Artificial Intelligence 170

Forrester IT

FEBRUARY 6, 2019

This past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess.

B2B 343

B2B Development Strategy Data 343

Forrester IT

APRIL 28, 2022

The Forrester Wave™: B2B Commerce Solutions, Q2 2022 surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly. So What Did The Results Reveal About The Market? Three solutions scored higher than more broadly adopted solutions. In all three cases, these solutions take a […].

B2B 39

B2B Devops Research Development 39

Forrester IT

JULY 26, 2024

Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance?

B2B 259

B2B Applications 259

Forrester IT

MAY 11, 2020

COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions.

B2B 327

B2B Development B2C Applications 327

Forrester IT

MARCH 31, 2020

Join us to explore the factors driving profound changes in the behavior of modern buyers and their overall expectations for their relationships with organizations.

B2B 300

B2B Applications Development 300

CTOvision

MARCH 6, 2014

For more than a decade, Axway has empowered the world’s top organizations with proven solutions that help manage business-critical interactions through the exchange of data flowing across the enterprise, B2B communities, the cloud and mobile devices. To read more please log in. Not a member yet? We would love to have you onboard.

Software 263

Software Software Cloud B2B 263

Tech Republic

JANUARY 26, 2024

In this guide, we explore the top B2B database providers that collect and manage reliable and accurate data for your business’ marketing and sales needs.

B2B 125

B2B Data Applications Software 125

TM Forum

OCTOBER 19, 2022

According to a recent TM Forum report for telco growth, more than 50% of surveyed (communications service providers) CSPs are optimistic about the growth of B2B revenues in the next five years. That B2B will bring a new wave of growth in the future has been accepted by most CSPs. Challenges to expanding B2B business.

B2B 130

B2B Cloud Examples Software 130

The Investing Edge

SEPTEMBER 14, 2014

Our next B2B IT Forum on Tuesday, October 14, 2014 will outline the current state of the IoT market and will discuss the near-term opportunities for innovative companies to embrace IoT across various industry segments. Please register to attend the B2B IT Forum here: [link]. Royal Sonesta Hotel Boston. 40 Edwin H Land Blvd.

B2B 128

B2B Internet Case Study Hotels 128

TM Forum

NOVEMBER 26, 2021

Yet no killer B2B application has emerged to give CSPs immediate and sustained business growth. As such, many of the technologies that CSPs are now deploying for 5G era operations are part of the effort to broaden reach or are being packaged up and sold as a service to boost the IT-centric capabilities of B2B offerings.

B2B 130

B2B Automotive Healthcare Industry 130

CIO Business Intelligence

SEPTEMBER 11, 2024

Other new features of Unity CDP include industry onboarding accelerators that are designed to help enterprises accelerate time-to-value on CDP implementations with industry-optimized templates, data models, and attributes, said Natalia Rachelson, group vice president of Oracle Fusion Cloud Applications.

Oracle 145

Oracle B2B Cloud Enterprise 145

TM Forum

NOVEMBER 15, 2022

The deal is seen as strengthening the operator’s security capabilities in Europe, including cyber threat intelligence and ethical hacking, as well as boosting its presence in the Swiss B2B market. Telefónica Tech will integrate the Qualsys Cloud Platform and cloud applications into its own enterprise security offerings.

B2B 130

B2B Security Wireless SMB 130

TM Forum

APRIL 13, 2022

Application developers have a critical role to play in generating innovative uses of 5G networks, as T-Mobile in the US made clear with its recent. Yet there has been no stampede by communications service providers (CSPs) to repeat the attempts made during the early days of 4G to create an application ecosystem.

Applications 130

Applications Network Enterprise Enterprise 130

CIO Business Intelligence

APRIL 14, 2022

But B2B companies have not been entirely immune to the shift toward digital services, with many of late launching transformations of their own centered around revamping old ways of conducting business in a new world. IT centers and throughout its 140-site distribution enterprise. Homegrown integration layer.

B2B 98

B2B Banking B2C SAP 98

TM Forum

OCTOBER 20, 2021

CxOs from Amazon, Axiata Bain & Company and Verizon explored what this will entail and the impact on B2B customer experience during the last CxO summit of this year’s. Digital Transformation World Series (DTWS). This is an anonymized account of their discussion. ” Developer community.

B2B 130

B2B Enterprise Enterprise Development 130

GeekWire

JUNE 18, 2024

Mudita’s studio follows a similar thesis to its venture fund, focusing on early stage B2B enterprise software startups. “Thinking through all the applications for generative AI, and all the things that it could do, has given us a huge pipeline of opportunities to explore,” he said. ”

B2B 126

B2B Google Software Software 126

Forrester IT

JUNE 27, 2017

In our evaluation, we saw the following three trends stand out to help improve both the employee and customer experiences: Read more Categories: B2B. There is no magic wand to wave and transform your sales technology strategy into one marked by employee and customer obsession. Customer Relationship Management.

B2B 272

B2B Trends Strategy Tools 272

GeekWire

DECEMBER 8, 2020

The studio plans to launch a small portfolio of B2B software companies. Bird’s previous experience running Bizible, whose software helps organizations boost marketing efforts, fuels his conviction that AI technology will redefine enterprise applications.

B2B 145

B2B CTO Hire Enterprise Enterprise 145

TM Forum

SEPTEMBER 20, 2022

Dish Wireless highlighted how its cloud-native, Open RAN-based 5G network is designed to solve customer problems in the enterprise space, enabling them to build their own applications and “unlock industry 4.0” ” Speaking remotely during. Digital Transformation World 2022.

Wireless 130

Wireless B2B Enterprise Enterprise 130

Galido

APRIL 24, 2020

Information Technology Blog - - Value Proposition for your B2B Brand - Information Technology Blog. In this article, we have collected tips, strategies, and recommendations that will help you build your B2B brand for maximum benefit and value proposition. The Goals of Creating a Brand in the B2B Segment. Keep Core Values.

B2B 94

B2B Examples Strategy Development 94

The Investing Edge

AUGUST 14, 2013

For those companies grappling with embracing a more data-driven philosophy, we will host our fourth B2B IT Forum, “ Data Analytics: Making It Real ” on Monday, September 23 at the Royal Sonesta Hotel in Cambridge, Mass. We hope you’ll join us for another evening of lively and valuable discussion.

B2B 87

B2B Data Hotels Big Data 87

Galido

MARCH 11, 2020

Information Technology Blog - - Creating a B2B Brand Using an Emotion-Based Approach - Information Technology Blog. In this article, we have collected tips, strategies, and recommendations that will help you build your B2B brand for maximum benefit. The Goals of Creating a Brand in the B2B Segment. Focus on Your Target Audience.

B2B 94

B2B Examples Strategy Development 94

TM Forum

JANUARY 25, 2022

One example is combining new applications with connectivity (e.g., To be successful beyond B2C, telcos will need to continue to expand into the B2B market and become ecosystem service providers. will come from B2B. This time, it’s the B2B market that will be the business driver. Telstra offering a. Creativity.

B2C 182

B2C B2B Architecture Cloud 182

Forrester IT

FEBRUARY 7, 2017

If you're in a B2B environment, you've undoubtedly noticed the changing behaviors of your customers in recent years. These vendors do the most to address the rising, empowered B2B buyer. Read more Categories: B2B. Below are some of the key findings from the report: Customer and buyer experiences become a priority.

B2B 150

B2B Engineering Report Company 150

Forrester IT

JANUARY 22, 2024

It’s that time of year again, when many clients are in phase 0 or what Forrester calls a pre-RFP assessment period of strategically planning of what to do with their legacy enterprise HCM and Finance applications or contemplating massive HR and Finance operations transformation, we highly encourage all LE and ME organizations to read our […] (..)

Industry 293

Industry Enterprise Enterprise Applications 293

TM Forum

NOVEMBER 5, 2021

A bright spot on the horizon, however, is the market for B2B services which is giving communications service providers (CSPs) reason to hope that they have discovered a path to revenue growth for the next decade, as we explore in this excerpt from our recent report 'Mapping a path to telco revenue growth'. year on year. external_url.

B2B 130

B2B Enterprise Enterprise B2C 130

TM Forum

MAY 11, 2022

Many are scrutinizing their BSS capabilities to find ways to extend and enhance them to support a far more connected experience across multiparty B2B ecosystems. While trying to shift their customer experiences to zero-touch, many CSPs are also trying to increase the value they provide in specific B2B market segments.

B2B 130

B2B B2C Automotive Education 130

CIO Business Intelligence

APRIL 25, 2024

According to Oracle, this capability will help marketing, and sales teams find the right members of B2B buying groups for marketing activation and direct sales engagement. SAP, too, since last year has been working on adding its generative AI assistant, Joule, to all its applications.

Oracle 142

Oracle Cloud SAP B2B 142

TM Forum

SEPTEMBER 30, 2021

South Korean carriers have launched over 2,500 5G-powered augmented and virtual reality (AR/VR) applications, improving average revenue per user by 37%. At the same time, carriers continue exploring 5G in B2B markets, particularly in China. Preferred phased or functional optimization.

B2B 100

B2B Agile Industry Network 100

IT Toolbox

JUNE 2, 2016

As more emphasis is placed on user experiences and the application of consumer-like processes in B2B commerce, a softer side of software seems to be emerging. We explore a new approach to design that emphasizes simple and intuitive process flows.

B2B 100

B2B Applications Software Software 100

Dataconomy

MARCH 16, 2021

Step by step, AI has been permeating virtually every application we use. From consumer-facing interactions to more advanced predictive B2B analytics, AI and ML algorithms consume increasing amounts of data.

B2B 101

B2B Data Industry Virtualization 101

GeekWire

OCTOBER 5, 2020

Most B2B organizations need to pass cybersecurity audits to ensure their service meets security and privacy standards. “This team is going after a large and significantly growing opportunity to serve a sharp pain point for B2B businesses,” Madrona wrote in a blog post. Seattle startup Strike Graph raised a $3.9

Fractional CTO 138

Fractional CTO B2B CTO Meeting 138

TM Forum

SEPTEMBER 16, 2021

annually over the last three years and that B2B revenues were flat before the Covid-19 pandemic started in 2020. The pandemic hit many CSPs’ core B2B communications businesses as the global office workforce started working from home using existing consumer broadband connections and some businesses failed.

B2B 130

B2B B2C Cloud Network 130

The Investing Edge

FEBRUARY 23, 2016

The combination of Cloud and mobile is responsible for delivering next generation cloud-based solutions for B2B applications (and far beyond). Stay tuned for The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 2. How do we stretch the boundaries of the major benefits beyond the backend?

B2B 70

B2B Mobile Cloud Web Services 70

Forrester IT

JUNE 2, 2016

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. However, it's more complicated than that. From the DX platform angle, Salesforce is acquiring a competitor.

B2C 150

B2C B2B Comparison Apple 150