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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester IT

Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new.

B2B 372
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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 304
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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester IT

B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?

Hotels 320
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Summit 2020: Selling On B2B Marketplaces

Forrester IT

Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.

B2B 307
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The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester IT

This past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess.

B2B 343
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Sales engagement (SE) solutions — originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams.

B2B 327
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The Top Three Solutions For B2B Commerce In 2022

Forrester IT

The Forrester Wave™: B2B Commerce Solutions, Q2 2022 surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly. So What Did The Results Reveal About The Market? Three solutions scored higher than more broadly adopted solutions. In all three cases, these solutions take a […].

B2B 39