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Generative AI For Marketing In APAC: Call For Survey Participation

Forrester IT

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency?

B2C 415
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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester IT

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.

B2C 355
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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester IT

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195
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Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester IT

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […].

B2B 239
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Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345
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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced?

B2B 304
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Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Forrester IT

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department.