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Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Forrester IT

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Marketing adoption of low-code appdev is still nascent, but the […]

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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester IT

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195
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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced?

B2B 304
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2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market. Second Era—Data and Video (2009-2019).

B2C 182
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{Salesforce + Demandware}: DX Reactions and Predictions

Forrester IT

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model.

B2C 150
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Do You Use Low Code For Marketing? We Want To Hear From You!

Forrester IT

If you’re using low code application development to support marketing we want to hear from you.

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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re an IT company that’s very integrated into the business in terms of applications, and we put innovation at the center.

Cloud 119