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Akeneo aims to transform the retail playbook with AI and data consistency

CIO Business Intelligence

Australian retailers have spent much of the last few years buffeted by economic challenges. A rebound is on the horizon, which means a substantial opportunity for growth for those retailers that can get ahead of the curve. Many retailers are looking to AI for that competitive advantage.

Retail 264
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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester IT

Use best-in-class examples to prioritize your retail mobile app development.

Retail 261
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Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Forrester IT

We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Retail 195
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

The March Numbers Are In: Retail Sales Are Down, But Not Out The Census Department released preliminary figures for March sales in the US on April 15, which provided an official glimpse of the impact of COVID-19 on the US economy and retail spend.

Retail 374
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Kimberly-Clark’s business-first approach to digital transformation

CIO Business Intelligence

Kimberly-Clark’s other major customer segment, B2B2C mass retail partners, including Wal-Mart and Target, is the other focus of its business transformation. Leveraging AWS and Azure, Kimberly-Clark was able to refine retail revenue growth management and optimize pricing promotions with partners to maximize top-line growth, he says.

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Unified commerce elevates customer experience for Hippo Stores

CIO Business Intelligence

One of the biggest challenges confronting retailers today is ensuring convergence between customers’ traditional in-store shopping experience and their digital journey, thereby delivering a seamless customer experience (CX). As we built it on top of our online commerce application, we reduced a lot of engineering build time.

Retail 246