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How today’s enterprise architect juggles strategy, tech and innovation

CIO Business Intelligence

In a world where business, strategy and technology must be tightly interconnected, the enterprise architect must take on multiple personas to address a wide range of concerns. While businesses demand rapid releases (particularly for B2C channels), enterprise architects ensure that solutions are robust, secure and scalable.

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Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345
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Akeneo aims to transform the retail playbook with AI and data consistency

CIO Business Intelligence

Its newly appointed CEO, Romain Fouache, is bringing Australian retailers a collection of cloud-based technologies, including Product Information Management (PIM), Syndication, and Supplier Data Manager capabilities to rapidly scale the depth and maturity of their AI applications.

Retail 264
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Redefining enterprise transformation in the age of intelligent ecosystems

CIO Business Intelligence

Later, as an enterprise architect in consumer-packaged goods, I could no longer realistically contemplate a world where IT could execute mass application portfolio migrations from data centers to cloud and SaaS-based applications and survive the cost, risk and time-to-market implications.

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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester IT

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195
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The three-pronged transformation strategy driving innovation at PPG

CIO Business Intelligence

We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. For the technical architecture, we use a cloud-only strategy. It’s shutting down on-prem applications. With the customer, we’re taking a platform approach.

Strategy 302
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

The most performant CRM system today, Salesforce is a core technology for digital business, and its associated applications and ecosystem help make it in a leading platform for those seeking a lucrative IT career. Salesforce skills are among the most sought-after in the IT industry and demand is soaring.

Training 219