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Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. It’s a change fundamentally based on digital capabilities.
A tectonic shift was moving us all from monolithic architectures to self-service models and an existential crisis for architecture and IT was upon us. So, what do systems of intelligence mean in terms of the same ecosystem-based players that have plagued IT with vendor lock-in for decades?
To consolidate and modernize our technology, we focus on three transformations: customer facing, back office, and architecture. We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. What is your target architecture?
In the case of artificialintelligence (AI) and machine learning (ML), this is different. This has allowed for more research, which has resulted in reaching the "critical mass" in knowledge that is needed to kick off an exponential growth in the development of new algorithms and architectures. That is understandable.
B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.
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