article thumbnail

Announcing The Forrester Wave™: Commerce Solutions for B2B, Q2 2024

Forrester IT

The B2B commerce solutions market is no longer “A Tale of Two Cities” – stuck between choosing either cloud architecture or robust features. Collectively, the vendors have closed the chasm: the new school cloud-native vendors have invested in features – and the stalwarts have invested in modernized architecture.

B2B 221
article thumbnail

Thanks to public clouds, vendors can better serve the long tail of B2B commerce

Forrester IT

The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 revealed that public clouds helped vendors re-focus on their markets by narrowing what used to be a chasm between being feature rich OR architected for today.

B2B 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Alliance: MACH Comes of Age With Coaching Focus

Forrester IT

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 is released, I can share an update of my perspective on The MACH Alliance.

B2B 317
article thumbnail

The Top Three Solutions For B2B Commerce In 2022

Forrester IT

The Forrester Wave™: B2B Commerce Solutions, Q2 2022 surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly. So What Did The Results Reveal About The Market? Three solutions scored higher than more broadly adopted solutions. In all three cases, these solutions take a […].

B2B 39
article thumbnail

Towards automation: improving the B2B customer experience

TM Forum

Communications service providers (CSPs) and their peers in the cloud and ICT spaces are gearing up for a showdown in business-to-business (B2B) markets. Read this e-book to understand: Which enterprise verticals service providers are targeting to grow their B2B businesses. Which business models service providers favor in B2B markets.

B2B 130
article thumbnail

Go-To-Market Strategy: Three Steps To Intentional Segmentation And Route-To-Market Decisions

Forrester IT

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy.

Strategy 195
article thumbnail

Go-To-Market Strategy: Three Steps To Connecting Buyer Needs To Ideal Offerings

Forrester IT

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Strategy 451