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It’s a change fundamentally based on digital capabilities. Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti.
To consolidate and modernize our technology, we focus on three transformations: customer facing, back office, and architecture. We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. What is your target architecture?
B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. “I The 4th C: Changemanagement. I love to be in these situations,” he says. “I
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