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Integration is Essential to Growth Hacking

IT Toolbox

Growth hacking requires an organization to align content marketing, marketing automation and marketing analytics systems towards the goals of hyperactive growth through marketing. Growth hacking requires integration of core systems and a flexible marketing integration architecture with hooks to enterprise systems.

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How CareSource ditched its data silos

CIO Business Intelligence

As companies re-evaluate current IT infrastructures and processes with the goal of creating more efficient, resilient, and intuitive enterprise systems, one thing has become very clear: traditional data warehousing architectures that separate data storage from usage are pretty much obsolete.

Data 94
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Digital Agility Gets a Boost with Identity Management

Fountainhead

Worse, firms should expect that many of their custom apps will have to work alongside other enterprise apps — e.g., marketing, digital experience, privacy/governance, business systems, and of course, security and analytics. The nature of enterprise systems IAM needs to interface with will always change.

Agile 162
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A Customer Centric Architecture

Future of CIO

Customer Centricity should always get reflected in organizational design or architecture. Simplicity may either refer to an architectural constraint or to a business requirement. Removing complexity (assumptions & dependencies) more clearly reveals the intentions of the architecture and its purpose.

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Connecting Dots between Business Architecture and BPM

Future of CIO

Business Architecture is strategic in that it gives direction to the business while BPM designs, manages and controls processes in the business towards achieving the target state of the business. Enterprise Architecture and BPM need to work closely to be successful. There is certainly a connection between BA and BPM.

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CrowdStrike incident has CIOs rethinking their cloud strategies

CIO Business Intelligence

Reevaluating cloud dependencies “When an issue of such magnitude happens and causes such a big disruption, it is important and necessary to revisit your existing beliefs, decisions, and tradeoffs that went into arriving at the current architecture,” said Abhishek Gupta, CIO at DishTV, one of India’s largest cable TV provider.

Strategy 143
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TreeHouse Foods’ new enterprise IT strategy drives supply chain success

CIO Business Intelligence

In leading platform depth, we’re finding ways to bring the companies we acquire, like Farmer Brothers, into our enterprise systems as seamlessly as possible. What’s is your target architecture? My goal is to have enterprise solutions with one application for each major process. We’ve never ground coffee ourselves.