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CIOs support the core business With cloud forming the foundation of digital transformation at Vibram, the company, always active in B2B, decided a few years ago to increasingly address the consumer by expanding its B2C activity, developing a new e-commerce site and improving all digital touchpoints to reach the customer.
Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.
The Thinkers360 2023 B2B Thought Leadership Outlook study , conducted in association with the British Computer Society (BCS), found that over 86% of thought leadership creators rate their content as adding over 25% to the brand premium they command in the marketplace, and over 48% stated it added over 75%. There’s a financial component, too.
We have nine business units, some B2C and some B2B, but regardless of the business unit or customer, we use the same set of digital technologies across the enterprise. We’re approximately a 2,000-person IT organization across several time zones that undergoes near constant change. With the customer, we’re taking a platform approach.
agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In There’s the additional need to simultaneously managechanges throughout various API lifecycles to retain reliable integrations. Managing APIs is similar to managing building software,” says Busse.
At the market research firm she specializes in the future of finance, working mainly with brands in B2B and financial industries. Cahill’s background in psychology, app creation and changemanagement has seen her develop experiential learning and simulations for over 20 years. Twitter: @mkonovalenko. Sotiria (Iman) Kouvalis.
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