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Consumers Crave Authenticity, And CMOs Can Deliver

Forrester IT

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action.

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What Is Authentication? Meaning, Types, and Tools

IT Toolbox

Authentication allows the verification of user identity, ensuring only authorized access to systems, services, and resources. The post What Is Authentication? Meaning, Types, and Tools appeared first on Spiceworks.

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The Top Internet of Things (IoT) Authentication Methods and Options

CTOvision

Read Ellen Boehm list top Internet of Things authentication methods and options on Security Boulevard: IoT authentication is a model for building trust in the identity of IoT machines and devices […].

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Insights Into Aerospike Authentication and Authorization

CTOvision

Read Micah Carrick’s Medium post explaining how Aerospike authentication and authorization work in the real world: On the left, we have developers building applications and back-office jobs that will use an […].

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The Authentication Problem: Rethinking Passwords

IT Toolbox

The post The Authentication Problem: Rethinking Passwords appeared first on Spiceworks. Human nature and common-sense dictates that this level of password reuse bleeds into the corporate environment, placing not just personal but corporate accounts – and therefore corporate data- at risk.

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The Real Risks of Biometric Authentication

IT Toolbox

Is biometric authentication putting your employees at risk? The post The Real Risks of Biometric Authentication appeared first on Spiceworks.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. 47% of marketers said they have a database management strategy in place, but there is room for significant improvement.

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The Modern Encryption Software Checklist: The Secret to Understanding Your Data Security Needs

User authentication and advanced security factors. The following checklist is built to help you evaluate the scope of services offered by various encryption solutions on the market and covers questions on the following topics: Encryption. Key management system. Enterprise features. Flexibility and scalability.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.