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Current Malpractice Handicaps Social Selling’s Potential

Forrester IT

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

Social 401
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S&R Forum 2021: Passwordless Authentication Adoption Is Gaining Momentum

Forrester IT

Passwordless authentication, in the form of inherence factors (e.g., location, user behavior), is an emerging authentication technology that will protect organizations from brute force attacks, credential stuffing, phishing, and social engineering tactics. Passwordless authentication, in the form of inherence factors (e.g.,

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Epic Games shuts down Houseparty app to focus on metaverse

CTOvision

Houseparty, the social video app that launched in 2016 and soared in popularity during the pandemic, will be shutting down in October, the company announced Thursday.

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How to defend your organization against social engineering attacks

Tech Republic Security

A security awareness program backed by multi-factor authentication can help protect your critical assets, says NordVPN Teams.

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How Brands Can Inspire User Engagement and Nurture UGC Through Art

IT Toolbox

When a brand successfully sparks consumer engagement, coveted social media posts typically follow. Finding marketing strategies that nurture organic, user-generated content (online images, videos, stories and conversations involving the brand) requires a hearty dose of creativity and authenticity.

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Mobile Malware Uses Deepfakes, Social Engineering to Bypass Biometric Authentication

SecureWorld News

A sophisticated form of mobile malware dubbed "GoldPickaxe" has been uncovered, which collects facial recognition data to produce deepfake videos, enabling hackers to bypass biometric authentication protections on banking apps. The hackers rely heavily on social engineering tactics to distribute the malware.

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Gillette’s Path Forward With “We Believe”: Own The Controversy

Forrester IT

My first piece of advice was: If you aren’t authentic […]. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented.