article thumbnail

Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester IT

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

article thumbnail

The Future Of Mobility Is Data, Not Cars

Forrester IT

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Volkswagen drives the automotive industry cloud forward

CIO Business Intelligence

A big plus for VW is the ability to mobilize an internally owed IT engineering company for the effort. Goeller is also heading up a separate digital initiative called Catena-X, which is a collaborative, open data ecosystem for the automotive industry. Automotive Industry, Cloud Computing, Digital Transformation

article thumbnail

The Future Of Mobility Will Be Connected, Autonomous, Shared, Electric — And More

Forrester IT

The automotive sector's vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it's applied to the entire mobility ecosystem, which is what we're doing at Forrester.

Mobile 195
article thumbnail

The perils of using voice commands with IoT machines

Network World

Earlier this week, German carmaker Volkswagen announced an upgrade to its VW Car-Net mobile app that lets iPhone users control their Golfs and Jettas using Siri commands. Not in most cases, actually, but the announcement got me thinking about the limits and perils of voice commands in automotive applications.

article thumbnail

The Automotive Cyber Security Summit: October 25-27 Fremont California

CTOvision

The Automotive Cyber Security Summit is for practitioners in the automobile industry who are working to predict and mitigate both current and future risks due to technology. The event brings together experts from across the auto industry, including manufactures, designers and providers of on-demand services and autonomous vehicles.

article thumbnail

The Future Of Mobility Must Bring Change In The Air Too

Forrester IT

When I mention Forrester’s exciting new research strand around the future of mobility, a surprising number of people often — wrongly — think I just mean cars, electric vehicles or autonomous mobility.

Mobile 243