Forrester IT

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

B2C 366

B2C B2B Social Media 366

CIO Business Intelligence

NOVEMBER 14, 2024

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. It’s a change fundamentally based on digital capabilities.

Cloud 299

Cloud Data B2C SAP 299

Forrester IT

MAY 20, 2019

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 361

B2C Industry B2B 361

Information Week

NOVEMBER 16, 2021

CIAM promises to straddle the B2C and B2B environments, boost security and privacy, and improve the consumer experience. Need strong cybersecurity, low e-commerce friction, and easier identity management administration?

B2C 418

B2C B2B Security 418

Forrester IT

FEBRUARY 6, 2025

Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months.

B2B 195

B2B Survey Trends Strategy 195

Forrester IT

MARCH 13, 2018

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This is because B2C engagement is […].

B2B 239

B2B B2C Applications 239

Forrester IT

NOVEMBER 6, 2018

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

Internet 404

Internet B2C B2B Strategy 404

Forrester IT

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B Advertising B2C Company 195

Forrester IT

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 329

B2C B2B Company Strategy 329

CIO Business Intelligence

APRIL 14, 2022

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival. In many cases, they were forced to move because of disruptions in their sales teams and/or supply chain.”.

B2B 246

B2B Banking B2C SAP 246

CIO Business Intelligence

JANUARY 9, 2025

Success stories from both B2B and B2C sectors demonstrate the platforms versatility. Kitwave , a major B2B distributor, has successfully streamlined its product information management across multiple distribution channels with Akeneo PIM. Since then, its online customer return rate dropped from 10% to 1.6%

Retail 264

Retail Data B2B B2C 264

Forrester IT

JULY 13, 2020

On Wednesday, July 15, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day and test out the real experiences that their brand delivers to customers.

B2C 293

B2C B2B Company Strategy 293

Forrester IT

JULY 15, 2020

Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […].

B2C 307

B2C B2B Retail Analysis 307

Forrester IT

APRIL 22, 2019

Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empower customer scrutiny.

B2C 265

B2C B2B Company 265

Forrester IT

JULY 13, 2021

With further rollouts in 2021/2022, we expect to see this digital currency significantly impact a variety of B2C and B2B industries across financial services, retail, transportation, and entertainment. In fact, the digital yuan […].

Banking 284

Banking B2C B2B Transportation 284

Forrester IT

MARCH 29, 2018

Today, B2B and B2C customers observe a brand’s overall experience, not simply select products or touchpoints. “Make experience your business,” Adobe’s rallying cry, is timely.

Adobe 47

Adobe B2C B2B Social 47

Forrester IT

OCTOBER 29, 2019

Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2C 210

B2C B2B 210

Forrester IT

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

B2C 221

B2C B2B Trends 221

Forrester IT

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Data Advertising Strategy 369

Forrester IT

JUNE 29, 2022

Learn how the customer lifecycle framework helps B2B and B2C business leaders – enterprise-wide! calibrate what are too-often internally focused processes instead of the customer's process and perspective in order to become more customer obsessed.

B2C 195

B2C B2B Enterprise Enterprise 195

CIO Business Intelligence

DECEMBER 9, 2024

These will be across a number of sectors including marketing, publishing, entertainment, and education in both B2C and B2B environments. We can expect to see similar but perhaps not so dramatic examples appear in 2025. Cheggs misfortune should be a wake-up call to all businesses, but can also be seen as an opportunity for many.

Enterprise 290

Enterprise Enterprise Knowledge Base Data 290

TM Forum

JANUARY 25, 2022

Communications service providers (CSPs) have identified B2B markets as a primary source of revenue growth. As a result, they are examining how the customer experience (CX) they deliver to different B2B market segments and industry verticals must change and improve. Improving customer experience in B2B markets.

B2B 130

B2B B2C Survey Strategy 130

TM Forum

SEPTEMBER 6, 2022

This ecosystem will be capable of providing the next generation of B2B and B2C service models. They are agnostic to the underlying cloud infrastructure, allowing extreme agility, flexibility, and scalability. Join this webinar to understand the move to 5GC and assess its impact on the telecoms industry and its customers.

B2C 235

B2C B2B Transportation Agile 235

Forrester IT

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

B2C 170

B2C B2B Trends 170

TM Forum

SEPTEMBER 21, 2021

Some digital offerings, like entertainment and gaming, could monetize untapped B2C opportunities, but the lucrative B2B segment offers the greatest opportunity to help industry verticals differentiate and tap into high-margin revenue streams. The B2B/B2B2X opportunity in the era of 5G is enormous. Analysts predict.

B2B 130

B2B B2C Agile Architecture 130

TM Forum

JANUARY 25, 2022

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market. will come from B2B. total of $261 billion. ,

B2C 182

B2C B2B Architecture Cloud 182

TM Forum

NOVEMBER 3, 2021

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Figure 1 B2C solutions provision – CSP SWOT analysis. Promising B2C solutions.

B2C 130

B2C Mobile Network Security 130

TM Forum

SEPTEMBER 14, 2022

As communications service providers (CSPs) modernize business support systems they are looking for new capabilities to support new requirements.

B2C 130

B2C B2B Survey Software Development 130

Forrester IT

MAY 11, 2020

COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions.

B2B 327

B2B Development B2C Applications 327

CIO Business Intelligence

JANUARY 16, 2025

My experiences as architecture principal in B2C-connected vehicle integration for the automotive OEM industry focused on unlocking and enabling the access and flow of data from vehicles globally and at scale.

Enterprise 264

Enterprise Enterprise Architecture SAP 264

Forrester IT

FEBRUARY 12, 2020

In December, B2C […]. As marketing clouds continue to expand, new technologies achieve mainstream adoption, and marketers double down on customer insights and personalization, the fast-paced martech space has become just as convoluted as it is critical to brands’ customer engagement success.

B2C 243

B2C Cloud B2B 243

Forrester IT

MARCH 20, 2025

At our upcoming events, B2B Summit North America and CX Summit EMEA, well show you how. Todays dizzying pace of change will not abate, and leaders must show the way forward.

B2B 221

B2B Change Management B2C Research 221

TM Forum

APRIL 12, 2023

Our new benchmark report on the Asia-Pacific region explores the key B2B and B2C products, new services and vertical sectors being targeted by operators for revenue growth

B2C 143

B2C B2B Report 143

CIO Business Intelligence

JULY 25, 2023

The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web.

Cloud 246

Cloud B2C B2B Enterprise 246

CIO Business Intelligence

FEBRUARY 20, 2023

Candidates must then successfully pass the Salesforce B2B Solution Architect exam, which tests their ability to architect and drive multicloud B2B solutions that deliver business value for the customer.

Training 219

Training B2C Cloud B2B 219

Forrester IT

JUNE 2, 2016

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model.

B2C 150

B2C B2B Comparison Apple 150

CIO Business Intelligence

MAY 15, 2024

B2C experiences such as online shopping, expedited delivery and superior security and data storage are expected as standard services by customers. When building technology and cloud services, they felt that what a customer or consumer expects is what should be delivered as part of a B2B experience.

Cloud 275

Cloud B2C Storage B2B 275