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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester IT

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. Industrial manufacturers already manage a complex matrix of price lists. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk.

B2B 474
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Forrester IT

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 391
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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester IT

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365
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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

CIOs support the core business With cloud forming the foundation of digital transformation at Vibram, the company, always active in B2B, decided a few years ago to increasingly address the consumer by expanding its B2C activity, developing a new e-commerce site and improving all digital touchpoints to reach the customer.

Cloud 299
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Leadership Change, Not Change Management

Forrester IT

As my colleague Katy Tynan sums it up, this is more about leadership change than about […]. Whether you refer to digital transformation, customer experience transformation or sustainable transformation, the most important success factor is often the same, whatever the industry.

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In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Forrester IT

Todays dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, well show you how.

B2B 221
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Reorg Ready: How Leaders Can Communicate Through Organizational Transformations

Forrester IT

Learn how B2B leaders can mitigate the risks inherent in reorganizations and foster a sense of stability and confidence.

B2B 195