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agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In There’s the additional need to simultaneously managechanges throughout various API lifecycles to retain reliable integrations. Managing APIs is similar to managing building software,” says Busse.
At the market research firm she specializes in the future of finance, working mainly with brands in B2B and financial industries. Cahill’s background in psychology, app creation and changemanagement has seen her develop experiential learning and simulations for over 20 years.
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