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Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.
The Thinkers360 2023 B2B Thought Leadership Outlook study , conducted in association with the British Computer Society (BCS), found that over 86% of thought leadership creators rate their content as adding over 25% to the brand premium they command in the marketplace, and over 48% stated it added over 75%. There’s a financial component, too.
The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].
It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business.
At the market research firm she specializes in the future of finance, working mainly with brands in B2B and financial industries. She led a research project on the Future of Data and investigated topics such as 3D printing, social enterprise, and the evolving role of the state. Reyhan Huseynova. Location: Azerbaijan. Ayesha Khanna.
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