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Thanks to public clouds, vendors can better serve the long tail of B2B commerce

Forrester IT

The Forrester Wave™: Commerce Solutions for B2B, Q2 2024 revealed that public clouds helped vendors re-focus on their markets by narrowing what used to be a chasm between being feature rich OR architected for today.

B2B 221
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Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Forrester IT

On the one hand, I find myself proud to be a B2B marketer — to think that helping […]. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May.

Adobe 368
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Announcing The Forrester Wave™: Commerce Solutions for B2B, Q2 2024

Forrester IT

The B2B commerce solutions market is no longer “A Tale of Two Cities” – stuck between choosing either cloud architecture or robust features. Collectively, the vendors have closed the chasm: the new school cloud-native vendors have invested in features – and the stalwarts have invested in modernized architecture.

B2B 221
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Use Innovation To Reshape The B2B Payment Experience In APAC 

Forrester IT

Though facing barriers, the B2B payment industry in APAC is not lacking innovations. Our recent research on the topic found that B2B payment innovations and trends in the region come from three dimensions.

B2B 195
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India B2B Marketing Predictions 2023

Forrester IT

Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead. Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. How do you brace for this economic upheaval?

B2B 195
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Axway: cloud integration, API and Identity management software

CTOvision

For more than a decade, Axway has empowered the world’s top organizations with proven solutions that help manage business-critical interactions through the exchange of data flowing across the enterprise, B2B communities, the cloud and mobile devices. To read more please log in. Not a member yet? We would love to have you onboard.

Software 263
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Does CX Matter To The Enterprise Cloud? Absolutely!

Forrester IT

Over the last several months, our cloud analyst team has been asked to explore the question, “does customer experience (CX) matter to the enterprise cloud?” Our immediate answer […].