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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester IT

Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new.

B2B 372
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The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing.

B2B 150
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Experts Tackle Enterprise Mobility at Latest B2B IT Forum

The Investing Edge

we had well over 100 folks at our most recent B2B IT Forum, and the feedback has been universally positive. Thanks to the panel, the audience left the event smarter about how they can navigate the challenges of developing mobile apps for the enterprise. They expect the same from enterprise apps.

B2B 117
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Mobile App Development in the Enterprise: What’s Next?

The Investing Edge

Mobile apps are expected to drive more than $38 billion in revenue by 2015, and enterprises have joined the cause. BYOD , the app economy, and the overall consumerization of IT have contributed to a growing need for enterprises to build application development lifecycles specifically for mobile that can reap long-term benefits.

Mobile 107
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Winning the New Enterprise Sales Game: This Week’s B2B IT Forum

The Investing Edge

We are very pleased that our second B2B Enterprise IT Forum was so well received. We had a strong turnout, smart questions from our audience, and great advice from our panelists on how to successfully sell enterprise IT. Phil Harrell , VP of Enterprise Sales, HubSpot ). The role of enterprise buyer has changed.

B2B 119
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Delivering B2B and B2B2X value from co-creation

TM Forum

Vodafone Business and Oracle Communications share the belief that co-creation is key to success in delivering B2B and B2B2X value in the 5G era. Future revenue growth for service providers will come primarily from B2B and B2B2X business models as we continue to move beyond connectivity. A business & tech strategy for growth.

B2B 130
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It’s time for a new approach to B2B market segmentation

TM Forum

Little has changed in how telecoms operators segment their B2B markets over the last 20 to 30 years. But B2B is changing. B2B segmentation is all about size. Many operators use distributors to manage SMEs and, in some cases, large enterprises, because they do a better job than operators’ own sales teams.

B2B 130