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What to expect from AI in the enterprise in 2025

CIO Business Intelligence

This is particularly true with enterprise deployments as the capabilities of existing models, coupled with the complexities of many business workflows, led to slower progress than many expected. Measuring AI ROI As the complexity of deploying AI within the enterprise becomes more apparent in 2025, concerns over ROI will also grow.

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Redefining enterprise transformation in the age of intelligent ecosystems

CIO Business Intelligence

As IT professionals and business decision-makers, weve routinely used the term digital transformation for well over a decade now to describe a portfolio of enterprise initiatives that somehow magically enable strategic business capabilities. Ultimately, the intent, however, is generally at odds with measurably useful outcomes.

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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester IT

Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new.

B2B 372
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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester IT

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 284
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?

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Oracle updates Fusion Cloud CX with CDP, B2B buying features

CIO Business Intelligence

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. A native integration with Oracle Analytics Cloud will help enterprises’ marketing teams to get insights and enhance the decision-making process, Oracle said.

Oracle 363
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Growth Marketers Ignore E-Channels At Their Peril

Forrester IT

Both business buyers and B2B sellers are increasing their participation in marketplaces. B2B buyers rely less and less on enterprise account reps. […]. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption.

B2B 414