Forrester IT

MAY 20, 2024

EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.

B2B 284

B2B Programming Company 284

Forrester IT

JANUARY 22, 2025

Traditional demand-generation strategies don't accommodate the complex realities of B2B buying. Learn why adaptive programs are the answer.

B2B 195

B2B Programming Strategy 195

Forrester IT

JULY 6, 2021

Forrester analyst Jessie Johnson explains how B2B marketing leaders are rethinking the delivery of digital experiences and the path from personalization to contextualization. Rather than attempt to control the journey, marketing and sales must meet buyers where they are, anticipate their needs, and enable them to take that next step.

B2B 317

B2B Meeting Programming Research 317

Forrester IT

FEBRUARY 10, 2020

where should the program report) to […]. In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.

Programming 470

Programming Company Report B2B 470

Forrester IT

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 293

B2B Budget Survey Programming 293

Forrester IT

APRIL 18, 2023

Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include […]

B2B 370

B2B Research Programming Strategy 370

Forrester IT

JANUARY 16, 2025

HCLTech was recognized as Forresters 2024 B2B Program Of The Year Awards winner for marketing executives, thanks to the impressive results from its comprehensive rebrand and digital transformation. Rebrands are expensive, time-consuming, and not without risk, but when done right, a company can see substantial results.

B2B 195

B2B Programming Company 195

Forrester IT

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning? The Forrester Marketing Program […].

Programming 338

Programming B2B 338

Forrester IT

OCTOBER 7, 2021

Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives, with corresponding program plays, to get and move opportunities with connected buying group members through the B2B Revenue Waterfall.

Programming 195

Programming B2B Groups 195

Forrester IT

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Programming Company 195

Forrester IT

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Programming Applications Strategy 195

Forrester IT

SEPTEMBER 4, 2024

Advisory board programs fall short […] ” They wanted to improve their advisory board experience and were looking for tactical help. Amy Bills and I collaborated to produce a list of common operational missteps, grouped into three categories.

B2B 284

B2B Programming Groups 284

Forrester IT

MAY 23, 2019

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses.

B2B 339

B2B Programming Strategy 339

Forrester IT

JANUARY 27, 2023

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

Programming 195

Programming B2B 195

Forrester IT

APRIL 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

Social 341

Social B2B Programming Tools 341

Forrester IT

JULY 31, 2023

Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. When To Start Being Concerned About B2B Data Deprecation Should you start being […]

B2B 195

B2B Data Programming Google 195

Forrester IT

JUNE 23, 2022

Over the past decade these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes Break down organizational silos Shorten time-to-competency Measure the impact of enablement programs These technologies […].

B2B 369

B2B Training Meeting Programming 369

Forrester IT

MAY 23, 2023

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

B2B 195

B2B Programming 195

Forrester IT

OCTOBER 7, 2021

Traditional acquisition and nurture programs have ignored the reality of how buyers work together. As organizations embrace the reality of buying groups, demand programs must change from focusing on individuals to opportunities. The new B2B Revenue Waterfall needs demand programs to get new opportunities into […].

Programming 195

Programming Groups B2B 195

Forrester IT

FEBRUARY 20, 2023

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.

Programming 195

Programming B2B Survey Data 195

Forrester IT

APRIL 10, 2024

Most marketing leaders run top-level brand and reputation programs as a primary way of building awareness. These are the advertising or thought leadership initiatives intended to provide a compelling yet broad brand story — but they often aren’t well connected to buyer needs and demand programs.

Programming 284

Programming Advertising B2B 284

Forrester IT

SEPTEMBER 16, 2024

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

B2B 243

B2B Budget Survey Programming 243

Forrester IT

JUNE 11, 2020

By understanding what customer advocates value, you can invite them to participate in the ways that are most meaningful to them, and to you.

Programming 423

Programming B2B 423

Forrester IT

NOVEMBER 15, 2021

The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold?

B2B 195

B2B Virtualization Trends Programming 195

Forrester IT

JUNE 26, 2020

Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

Software 545

Software Software Programming Data 545

Forrester IT

JANUARY 6, 2020

In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. Preparing for this years list of future channel trends has been an immersive experience to say the least. I received 78 briefings from the technology companies who are inventing new ways to […].

Programming 524

Programming Trends Strategy Company 524

Forrester IT

OCTOBER 5, 2020

This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the moment by focusing on these six areas.

B2B 300

B2B Programming Engineering Research 300

CTOvision

MARCH 6, 2014

For more than a decade, Axway has empowered the world’s top organizations with proven solutions that help manage business-critical interactions through the exchange of data flowing across the enterprise, B2B communities, the cloud and mobile devices. To read more please log in. Not a member yet? We would love to have you onboard.

Software 263

Software Software Cloud B2B 263

Forrester IT

FEBRUARY 14, 2025

Unfortunately, these organizations have struggled to realize tangible benefits from their CX programs. In new research, we discuss key challenges CX programs face […]

Programming 221

Programming Research B2B 221

Forrester IT

DECEMBER 16, 2020

In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups. It’s time for a holiday miracle!

Groups 273

Groups B2B How To Programming 273

Forrester IT

JANUARY 12, 2021

Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].

Software 545

Software Software Programming Groups 545

Forrester IT

FEBRUARY 23, 2021

Moving from click-based engagement to real-time buyer enablement requires a change in mindset from data collection to signal detection.

B2B 273

B2B Data Programming Engineering 273

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Survey 246

Survey B2B Budget Artificial Intelligence 246

Forrester IT

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Programming 321

Programming System B2B Data 321