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Prepare Now For Data Deprecation’s Impact On B2B Advertising

Forrester IT

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

B2B 448
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Top 5 IoT networking security mistakes

Network World

That’s why I was interested in this list from Robert Burnett, Brother’s director, B2B product & solution – basically, the company’s point man for large customer implementations. Not surprisingly, Burnett focuses on IoT security mistakes related to printers and also shares Brother’s recommendations for dealing with the top five.

Security 419
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Why firewalls and VPNs give you a false sense of security

CIO Business Intelligence

Organizations are facing an upsurge in security breaches and vulnerabilities that surpass the capabilities of these longstanding security measures. The shift from on-premises work environments to more remote and digital setups has forced industries to rethink their security strategies.

Firewall 208
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Zero Trust security, why it’s essential In today’s threat landscape

CIO Business Intelligence

Coined in 2010 by Forrester Research , the term zero trust has long been hijacked by security vendors eager to take advantage of the hype that surrounds the concept. In fact, its widespread misappropriation demonstrates the power of zero trust security. Beyond that, its not just users that need secure access. Special delivery!

Security 217
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Deepfakes: The Hidden Threat CMOs Can’t Ignore

Forrester IT

AI advancements have caused deepfakes to emerge as a significant threat that B2B CMOs and brand leaders cannot afford to ignore. These synthetic audio-visual impersonations can mimic real individuals with alarming accuracy.

B2B 221
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What is Customer Identity and Access Management (CIAM)?

Information Week

CIAM promises to straddle the B2C and B2B environments, boost security and privacy, and improve the consumer experience. Need strong cybersecurity, low e-commerce friction, and easier identity management administration?

B2C 418
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Predictions 2019: The Internet Of Things

Forrester IT

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

Internet 404