Forrester IT

AUGUST 9, 2022

In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk.

B2B 39

B2B Advertising Adobe Software 39

Forrester IT

SEPTEMBER 13, 2018

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

B2B 170

B2B SAP Oracle IBM 170

CIO Business Intelligence

DECEMBER 20, 2023

This has put immense pressure on IT leaders to deploy the best last-mile delivery software to safely and accurately transfer packages. The global delivery software market is expected to reach USD 3113.16 Here is a list of the top features to include in a delivery management software solution. #1

Software 278

Software Software System Trends 278

CIO Business Intelligence

APRIL 25, 2024

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. In May 2022, Oracle integrated its Customer Data Platform into its service software inside Cloud CX.

Oracle 356

Oracle Cloud SAP B2B 356

Forrester IT

JUNE 26, 2020

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […].

Software 293

Software Software Enterprise Enterprise 293

GeekWire

OCTOBER 27, 2021

BitTitan , a Seattle-area cloud services provider, has been acquired by Idera , an Austin-based company that manages a portfolio of B2B software brands. Geeman Yip, BitTitan founder and CEO. GeekWire Photo / Kevin Lisota). Terms of the deal were not disclosed.

B2B 130

B2B Software Software Company 130

GeekWire

JUNE 18, 2024

Mudita’s studio follows a similar thesis to its venture fund, focusing on early stage B2B enterprise software startups. It uses the typical startup studio model, testing different ideas and finding entrepreneurs to lead spinouts. Those companies are funded in part by Mudita Venture Partners.

B2B 128

B2B Google Software Software 128

TM Forum

OCTOBER 19, 2022

According to a recent TM Forum report for telco growth, more than 50% of surveyed (communications service providers) CSPs are optimistic about the growth of B2B revenues in the next five years. That B2B will bring a new wave of growth in the future has been accepted by most CSPs. Challenges to expanding B2B business.

B2B 130

B2B Cloud Examples Software 130

Forrester IT

JULY 8, 2024

I’m planning a family ski trip to Hokkaido, Japan. It’s going to be great, but it’s also going to involve quite a bit of planning. Two decades ago I would have gone to the library and taken out a travel guide. Two years ago I would have used a search engine to find a few […]

Software 273

Software Software Enterprise Enterprise 273

CIO Business Intelligence

APRIL 22, 2024

Salesforce’s negotiations to acquire enterprise data management software provider Informatica have fallen through as both couldn’t agree on the terms of the deal. That the talks about the deal had come to a close was reported by The Wall Street Journal (WSJ) and Reuters , citing an anonymous source. billion with the inclusion of debt.

Report 306

Report B2B SAP Oracle 306

Forrester IT

FEBRUARY 13, 2025

The 2024 CrowdStrike software incident reinforced the importance of three key pillars for crisis communications. While CrowdStrike CEO, George Kurtz, issued a specific, fact-based statement within hours of learning there was a major outage caused by a bad software update, he faced criticism for not immediately offering an apology.

Software 221

Software Software B2B 221

CIO Business Intelligence

DECEMBER 9, 2024

AI governance software will also become increasingly important in this process, with Forrester predicting spending on off-the-shelf solutions will more than quadruple by 2030, reaching almost $16 billion. These will be across a number of sectors including marketing, publishing, entertainment, and education in both B2C and B2B environments.

Enterprise 290

Enterprise Enterprise Knowledge Base Data 290

TM Forum

JULY 1, 2021

found that despite this being a really mature software segment, there is significant new growth and a new breed of systems, appearing in the market. Much of this growth is driven by operators focusing on B2B markets with the realization that a lot of the new revenue opportunities for the next decade are in fact on the enterprise side.

B2B 130

B2B Enterprise Enterprise Media 130

GeekWire

APRIL 10, 2023

The 6-year-old firm invests in early stage B2B companies. The Seattle region has long been a hotbed for enterprise software companies, buoyed by hometown cloud computing giants Microsoft and Amazon. Churchill also pointed to a newer crop of B2B software companies such as Outreach and Highspot that are growing the tech talent pool.

B2B 132

B2B Energy Software Software 132

GeekWire

APRIL 12, 2025

In a new study of AI-aware corporate workers, my partners at B2B marketing agency Fight or Flight, research firm NewtonX, and I identified what we call the Individualist Era of workplace technology, defined by three key changes: We are all entrepreneurs, and innovation is a personal responsibility. This shift goes beyond changing appetites.

B2B 103

B2B Tools Cloud Study 103

Tech Republic

JANUARY 26, 2024

In this guide, we explore the top B2B database providers that collect and manage reliable and accurate data for your business’ marketing and sales needs.

B2B 120

B2B Data Applications Software 120

TM Forum

NOVEMBER 26, 2021

Yet no killer B2B application has emerged to give CSPs immediate and sustained business growth. As such, many of the technologies that CSPs are now deploying for 5G era operations are part of the effort to broaden reach or are being packaged up and sold as a service to boost the IT-centric capabilities of B2B offerings.

B2B 130

B2B Automotive Healthcare Industry 130

Fountainhead

JULY 26, 2022

You’ve just landed a marketing leadership role at a Series-A or -B tech company – offering a SaaS product in the B2B space. So, I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of small (and large) Enterprise B2B software/SaaS companies.

B2B 113

B2B Company Enterprise Enterprise 113

GeekWire

DECEMBER 5, 2024

million in new funding from existing investors to supercharge its software that helps B2B companies automate marketing tasks. Aaron Bird. Seattle-based startup Inflection confirmed that it raised $7.6 GeekWire previously reported on the investment in June.

B2B 119

B2B Company Adobe Software 119

GeekWire

OCTOBER 6, 2021

million seed round for its B2B sales prospecting software. It describes its software as a “relevance engine” and builds on the success of B2B sales data companies such as Outreach and ZoomInfo. A new Seattle startup led by veterans of Microsoft, Apptio, Amperity, Skilljar and other companies landed a $1.5

B2B 120

B2B Strategy CTO Vmware 120

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Survey 246

Survey B2B Budget Artificial Intelligence 246

TM Forum

SEPTEMBER 6, 2022

5G Core (5GC) networks are now coming online in live CSP networks and their functions are entirely software-based and cloud-native. This ecosystem will be capable of providing the next generation of B2B and B2C service models. You will explore: The impact of standalone 5G and network slicing on CSPs' businesses.

B2C 235

B2C B2B Transportation Agile 235

CIO Business Intelligence

JANUARY 16, 2025

For large enterprises, the success rate is even lower, with estimates hovering around 16-20% due to the scale and complexity of the initiatives.

Enterprise 264

Enterprise Enterprise Architecture SAP 264

GeekWire

DECEMBER 8, 2020

He had a lot of promising enterprise software-related ideas, given his previous experience at business marketing startup Bizible. The studio plans to launch a small portfolio of B2B software companies. The Seattle region is rich in enterprise software tech talent. But it was hard picking just one.

B2B 145

B2B CTO Hire Enterprise Enterprise 145

GeekWire

APRIL 1, 2025

Use case: One example of how a customer uses the product, as it relates to increased retention, is Syntrio, a B2B software company that identified a segment of customers expressing similar integration frustrations and response lags from the account management team. See here for further explanation about the tech.

CTO Hire 94

CTO Hire B2B CTO Software 94

CIO Business Intelligence

APRIL 6, 2022

Focusing on speed, scale and software innovation, the event will gather technology executives to discuss both strategy and concrete implementation tactics. James Cham, a partner at Bloomberg Beta , will offer a venture fund perspective on changes to watch in software development, deriving value from big data, and a view into where AI fits in.

Cloud 328

Cloud How To CTO Strategy 328

Kitaboo

JUNE 14, 2021

With a host of authoring software available nowadays, it isn’t easy to pick one that meets your needs. Hence, this blog post lists out some of the best eBook authoring software out there to help you choose the best among them. This cloud-based eBook authoring software lets you create mobile-ready interactive content in no time.

eBook 148

eBook Software Software Adobe 148

The Investing Edge

NOVEMBER 28, 2012

We are very pleased that our second B2B Enterprise IT Forum was so well received. All software ends up in the CIO’s budget for maintenance, so you have to keep the CIO in the loop in order to build a long term relationship within the organization. Thank you for all of the positive feedback. Ambrosino).

B2B 119

B2B Enterprise Enterprise Software 119

CIO Business Intelligence

FEBRUARY 10, 2025

Other challenges like the cost and complexity of patch management, security updates, software upgrades, and constantly refreshing aging equipment as an organization grows are enough to exhaust even the largest and most efficient IT teams. The bigger the network, the more operational complexity and time required.

Firewall 207

Firewall Security Network Architecture 207

CIO Business Intelligence

JULY 5, 2022

Developed by Zuellig Pharma, eZRx is ASEAN’s largest B2B eCommerce platform for the healthcare industry – offering a smarter and more convenient way to buy and sell healthcare products online, anywhere and anytime, versus reps visiting clients face-to-face. Turning the tide against the pandemic.

Healthcare 246

Healthcare Groups Development SAP 246

CIO Business Intelligence

DECEMBER 19, 2023

Naturally, zero trust architecture is perfectly designed to address this trifecta of needs Zero trust for B2B partners Internal employees are not the only humans who need secure, performant access to IT systems. B2B suppliers, customers, and other partners also have legitimate access requirements.

B2B 246

B2B Architecture Fashion Internet 246

The Investing Edge

MARCH 18, 2013

we had well over 100 folks at our most recent B2B IT Forum, and the feedback has been universally positive. App development and distribution: Building apps for the enterprise is not easy, Verivo Software CEO Steve Levy said. Despite the monumental traffic on Tuesday night (where did that come from?!?),

B2B 117

B2B Mobile Enterprise Enterprise 117

Forrester IT

NOVEMBER 28, 2023

Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend. Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content.

Social 384

Social Media Software Software 384

Forrester IT

OCTOBER 5, 2023

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.”

Social 429

Social Examples Software Software 429

CIO Business Intelligence

SEPTEMBER 23, 2022

Did you know that evaluating, selecting, and purchasing B2B software can be a long cycle with an average of 3-6months being the minimal time spent on this process?

Disaster Recovery 245

Disaster Recovery Vmware Cloud B2B 245

CIO Business Intelligence

FEBRUARY 15, 2024

As Henkel CDIO Michael Nilles puts it, by 2019, Marc Andreessen’s pronouncement that “software is eating the world” had come true for the CPG sector, and Henkel was at risk of falling behind. “We We took it seriously and said we need to have software, data, and AI capabilities,” says Nilles, who signed on to the CDIO role at the time. “We

SAP 347

SAP Industry B2C Tools 347

GeekWire

FEBRUARY 21, 2025

After more than 18 years at Microsoft and the past three years at Amazon, Payal Tiwana is making the startup leap with Mvue , a Seattle-based fintech company tackling what she describes as “one of the most persistent cash flow challenges in B2B industries.”

Company 117

Company Licensing B2B Nonprofit 117