Forrester IT

MARCH 6, 2024

Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.

B2C 445

B2C Research Retail Trends 445

Forrester IT

JULY 22, 2024

In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie. Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. It’s not […]

Google 468

Google B2C Advertising Survey 468

Forrester IT

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

Survey 414

Survey B2C Advertising Operating Systems 414

Forrester IT

SEPTEMBER 18, 2020

One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute (..)

B2C 497

B2C Retail Research Company 497

Forrester IT

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 397

B2C Trends 397

Forrester IT

JANUARY 23, 2025

As two-thirds of B2C marketing decision makers planned to increase investment in creator/influencer programs in 2024, teams from experimental to […] Creator marketing programs have become a cornerstone of the social media marketing strategy across industries.

Programming 195

Programming B2C How To Media 195

Forrester IT

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B 516

CIO Business Intelligence

NOVEMBER 14, 2024

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. It’s a change fundamentally based on digital capabilities.

Cloud 299

Cloud Data B2C SAP 299

Forrester IT

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Data Survey Strategy 369

Forrester IT

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 448

B2B B2C Social Research 448

Forrester IT

MAY 5, 2020

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

B2C 488

B2C Travel Retail Financial 488

Forrester IT

OCTOBER 16, 2023

To dive deeper, I talked to B2C marketing leaders in the financial services industry across the region and learned more about their priorities, challenges, and best […]

Financial 447

Financial B2C Survey Data 447

Forrester IT

DECEMBER 11, 2020

These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).

B2B 511

B2B Virtualization B2C Meeting 511

Forrester IT

SEPTEMBER 7, 2023

This may seem cheeky and slightly exaggerated, until you learn that a whopping 78% of B2C marketing leaders say that they don’t know anyone on their security, risk, and compliance team. The current relationship status between marketing and security and risk (S&R) pros is best described as “it’s complicated.”

B2C 421

B2C Security 421

Forrester IT

MARCH 12, 2024

According to Forrester Global Marketing Survey, about 30% of B2C Marketers use MMM […] MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Tools 417

Tools B2C Google Open Source 417

Forrester IT

OCTOBER 26, 2023

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency? How leading brands are using generative AI for […]

B2C 415

B2C Survey Applications 415

Information Week

NOVEMBER 16, 2021

CIAM promises to straddle the B2C and B2B environments, boost security and privacy, and improve the consumer experience. Need strong cybersecurity, low e-commerce friction, and easier identity management administration?

B2C 418

B2C B2B Security 418

CIO Business Intelligence

JULY 18, 2024

Dmitriy Anderson, CIO de Leroy Merlin y responsable de Comercio Electrónico y Estrategia de Mercado, admite que la rentabilidad le quita el sueño, sobre todo cuando se trata de nuevas iniciativas empresariales como el mercado de productos de Leroy Merlin.

B2C 278

B2C Software Software 278

Forrester IT

MAY 8, 2023

According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same. This fundamental misalignment is just one of the […]

B2C 368

B2C Survey Strategy Company 368

Forrester IT

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Data Advertising Strategy 369

Forrester IT

AUGUST 6, 2024

Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT!

B2C 259

B2C 259

Forrester IT

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

B2C 364

B2C Strategy 364

Forrester IT

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

B2C 259

B2C How To Trends 259

Forrester IT

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Research Resources Data 284

Forrester IT

SEPTEMBER 19, 2024

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category.

B2C 243

B2C Data 243

Forrester IT

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024.

Strategy 243

Strategy B2C Budget Survey 243

Forrester IT

MAY 6, 2024

Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]

B2C 259

B2C Research Banking Financial 259

Forrester IT

OCTOBER 24, 2024

For B2C CMOs, 2025 will be less sensationalized and more operationalized. The result? They will step up in the broader business to lead amid a heightened confluence of operation and opportunity.

B2C 221

B2C Government Trends Data 221

CIO Business Intelligence

JANUARY 9, 2025

Success stories from both B2B and B2C sectors demonstrate the platforms versatility. For retailers and distributors, the focus is on managing complex product catalogues and multichannel distribution. Brands and manufacturers benefit from features emphasising brand consistency and efficient product information syndication.

Retail 264

Retail Data B2B B2C 264

CIO Business Intelligence

DECEMBER 9, 2024

These will be across a number of sectors including marketing, publishing, entertainment, and education in both B2C and B2B environments. We can expect to see similar but perhaps not so dramatic examples appear in 2025. Cheggs misfortune should be a wake-up call to all businesses, but can also be seen as an opportunity for many.

Enterprise 290

Enterprise Enterprise Knowledge Base Data 290

CIO Business Intelligence

JULY 18, 2024

En este contexto, SASTI necesitaba una solución de gestión de servicios en campo (FSM) para digitalizar sus operaciones, estandarizar procesos entre las empresas del grupo y mejorar la relación con el cliente mediante capacidades, que van desde el CRM a Portales B2C, potenciando la estrategia de servitización del grupo SASTI”.

Cloud 260

Cloud B2C Microsoft 260

CIO Business Intelligence

JANUARY 16, 2025

My experiences as architecture principal in B2C-connected vehicle integration for the automotive OEM industry focused on unlocking and enabling the access and flow of data from vehicles globally and at scale.

Enterprise 264

Enterprise Enterprise Architecture SAP 264

CIO Business Intelligence

MAY 15, 2024

B2C experiences such as online shopping, expedited delivery and superior security and data storage are expected as standard services by customers. The ability to scale up quickly based on storage needs was considered a benefit of moving to a public cloud. End user consumer technology expectation came up in the discussion.

Cloud 275

Cloud B2C Storage B2B 275

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. Customer support and service: Retailers are taking the chatbot experience to new levels by using gen AI to answer customer questions and guide them through the shopping experience in a more conversational and personalized manner than traditional bots.

Retail 288

Retail B2C Budget Tools 288

CIO Business Intelligence

MAY 21, 2024

About Global Surveyz Global Surveyz is a global research company providing survey report-as-a-service that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market. Global Surveyz was established in 2020 and is the brain-child of Ramel Levin. Contact Sheena Kretzmer sheena@memcyco.com

Report 245

Report B2C Survey B2B 245

CIO Business Intelligence

OCTOBER 21, 2024

After pilots in a few of our markets so far and incorporating several further improvement ideas, we are now preparing the rollout to boost Customer Experience with our brands, products, service and Home Connect ecosystem around the globe,“ says Rainer Jersch, Global Head of B2C Analytics & Marketing at BSH Home Appliances Group.

SAP 305

SAP B2C Data Groups 305

CIO Business Intelligence

AUGUST 5, 2024

Customers don’t feel truly connected to companies The business-to-consumer (B2C) relationship is like dating. You don’t want your date to be more focused on how fast and low-cost your dinner is; you want them to prioritize you and what’s in your best interests, even in the smallest details.

Artificial Intelligence 317

Artificial Intelligence B2C Tools Enterprise 317