Forrester IT

MAY 8, 2020

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

Advertising 507

Advertising Budget Media Development 507

Forrester IT

JULY 25, 2022

B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. But a new challenge emerged: Relic […].

Media 39

Media B2C Budget Advertising 39

Forrester IT

AUGUST 22, 2019

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Budget 361

Budget Research Enterprise Enterprise 361

Forrester IT

SEPTEMBER 1, 2020

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.

Budget 362

Budget Apple B2C B2B 362

Forrester IT

MARCH 6, 2019

In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. But what if we told you that customer-centric privacy programs […].

Budget 349

Budget Programming B2C Security 349

Forrester IT

NOVEMBER 5, 2018

They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. Customer experience (CX) was at the forefront of CMOs’ minds in 2018. Good news: The focus is creating more emotionally resonant and useful brand experiences such as Disney’s MagicBand.

Budget 324

Budget B2C B2B 324

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. Gen AI makes advanced analytics and content creation capabilities much more accessible to companies that don’t have the staff or the budget to invest in traditional, resource-intensive AI initiatives. In a 2023 Freshworks Benchmark Report , 42.7%

Retail 288

Retail B2C Budget Tools 288

Forrester IT

MAY 11, 2020

Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession.

Advertising 300

Advertising Budget Media Company 300

CIO Business Intelligence

JUNE 24, 2022

When it comes to IT strategy, Kimberly-Clark Global CIO Manoj Kumbhat makes one thing very clear: This multinational takes a business-first approach to digital transformation. Still, no transformation — business or otherwise — can succeed without winning over the people involved, especially employees and consumers, Kumbhat notes.

Business Transformation 317

Business Transformation Retail Cloud B2C 317

Forrester IT

JANUARY 22, 2020

Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated.

Advertising 243

Advertising Budget Analysis B2C 243

Forrester IT

MARCH 2, 2022

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources 195

Resources Program Management Budget Programming 195

Forrester IT

MARCH 2, 2022

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. What Is A Marketing Resource Management (MRM) Solution? Why Do Marketers Need MRM?

Resources 195

Resources Program Management Budget Programming 195

TM Forum

NOVEMBER 17, 2021

In developed markets, B2C revenue growth has become anemic at best, as revenue from traditional services continues to decline. build new value in the B2C market. The UK regulator Ofcom noted, for example, that between 2018 and 2019 UK household spending on telecoms services decreased by 6%. While CSPs are seeking to.

B2C 130

B2C Unified Communications B2B Enterprise 130

CIO Business Intelligence

OCTOBER 14, 2022

Dobbs says he also looks for adaptability given the rapid changes that often evolve in a product-based environment, in addition to the ability to “meet deadlines, budgets, and the overall business strategy as they work through these tradeoffs,” he says. Yes, data is important. No, you don’t need to wait on perfect data to make a decision.

CTO Hire 279

CTO Hire How To Fractional CTO Software Development 279

Forrester IT

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

Trends 357

Trends Healthcare Social Budget 357

Kitaboo

OCTOBER 10, 2020

3) One App for B2B and B2C Distribution. They want to sell their eBooks online through customized mobile apps where they can publish and distribute their content securely to B2B as well as B2C customers. . Upgrade the eBook experience from hardcovers in brick & mortar bookstores, to stunning pixel-perfect eBooks on mobile screens.

Mobile 88

Mobile eBook B2C B2B 88

GeekWire

JANUARY 18, 2024

But not every company has the engineering know-how and budgets to build copilots. AdsGency “We want to become your next generation, B2C digital advertising platform.” Microsoft has made headlines for its “ copilots ,” or virtual AI assistants designed to improve productivity in various applications.

B2C 122

B2C Engineering Microsoft Applications 122

Kitaboo

OCTOBER 10, 2020

3) One App for B2B and B2C Distribution. They want to sell their eBooks online through customized mobile apps where they can publish and distribute their content securely to B2B as well as B2C customers. . Upgrade the eBook experience from hardcovers in brick & mortar bookstores, to stunning pixel-perfect eBooks on mobile screens.

Mobile 78

Mobile eBook B2C B2B 78

Dataconomy

DECEMBER 20, 2023

Where you tell an AI your wishes, your aesthetic, and your budget, and within seconds, it throws up stunning 3D visuals, ready to bring your vision to life. The platform also estimates the total cost, helping you stay within budget. Collov AI Design creates the perfect living place for you in just seconds!

3D 41

3D B2C Artificial Intelligence Budget 41

Forrester IT

AUGUST 9, 2018

In season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack. The pitch is to executives at the fictious WhatTimeIsItRightNow.com, an online source for local times around the world. [i]

Video 191

Video Budget Advertising Analysis 191

Forrester IT

AUGUST 1, 2018

Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company.

Social 186

Social Advertising Report Company 186

Forrester IT

FEBRUARY 12, 2025

Organizations are facing more pressure than ever to deliver profitable growth, and brand budgets are getting squeezed as marketers are being asked to do more with less […] I normally prefer competitive Super Bowl games, but this Eagles fan was perfectly happy with a massacre this year. And also there were ads!

Advertising 221

Advertising Budget B2C B2B 221